Search engine optimization. It’s an inbound marketing buzzword (buzzphrase? Just kidding). You’ve heard of it, but do you know what it is? Simply put, it’s the process of making sure your web content ranks well with search engines like Google and Bing. The higher content ranks, the higher it’s displayed on the search engine results page (SERP).
Remember all those times you scrolled to page three of the search results to find what you were looking for?
Oh, you never do that? Exactly.
That’s why rank matters. That’s why the goal of SEO strategy is to snag better real estate on the SERP.
When you Google search a phrase or question, Google crawls the massive amounts of content floating around the web and ranks the content by its relevance to your question. The higher your content ranks organically (meaning it’s not influenced by paid advertising), the more traffic is directed to your website.
By producing stellar content.
From ebooks and pillar pages to routine blog posts, relevant, engaging content strategy is the heart of smart SEO.
It’s not as simple as focusing all of your content on one keyword. Consider our client Taylor Auto Glass. Taylor Auto Glass went from being unranked in 2015 to now ranking in the top 10 for 45+ keywords nationally, and even higher in local rankings.
But they don’t just rank for “auto glass.” They rank for keywords like:
They rank for a variety of keywords and phrases, all related to car care, and specifically auto glass care. Now, when users are searching for this information, they find Taylor Auto Glass. Positioned as an industry expert.
What is Windshield Pitting?
Each of these posts continues to drive traffic to Taylor Auto Glass’ website and generates more business for our client. 2–3 years down the road, they’re still gaining traction and boosting Taylor Auto Glass’ visibility and credibility.
Think you're ready to take a swing at the blogging thing?