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Why You Need An Inbound Marketing Strategy

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We’ve said it before, we’re saying it now, and we’ll say it again: We CARE! We care about you, your team, your business, and your customers. We care about your success, so our team wants to help you grow your business with a fine-tuned inbound marketing strategy.

What is inbound marketing, and why is It better than plain old marketing?

Outbound / Traditional Marketing: 

  1. Disrupts as many potential consumers as possible, regardless of their existing interest in your product or service.

  2. Pushes a product or service onto a potential buyer.

  3. Makes a sell and closes the deal.

  4. Starts a new advertising campaign from the beginning and continues the process over again.

Inbound Marketing: 

  1. Attracts people who are already interested in your service or product to engage with your business.

  2. Invites consumers into a mutually beneficial relationship.

  3. Creatively solves each customer’s problem.

  4. Builds on existing material to communicate with existing customers and attract new ones.

You probably know our old pal outbound...

Outbound marketing, also called traditional marketing, is a one-way street from your brand to a large audience. Outbound marketing says the audience is made up of disinterested potential buyers, and it’s your job to convince them to buy your product or service.

Examples of outbound marketing:

  • TV and radio ads
  • Cold calls
  • Print ads: newspapers, flyers, direct mailers, etc.

Outbound marketing interrupts an audience to: 

  • Demand attention from a large, general audience.

  • Hopefully convince someone in the audience to buy a product.

  • Constantly flood the market with new advertising campaigns.

Seems logical enough, right? Sure. But is it effective in today’s market? Not so much.

Consumers have more power than ever to control when and how they access information. They can mute, block, skip, or avoid unwanted advertising altogether.

This means the seller has taken a backseat to the consumer in the modern marketplace. Not only do consumers have more control over information, but the amount of information available continues to increase thanks to the rise of digital media.

In short: The pool of potential buyers is shrinking, and the amount of competition is growing

So, what’s the solution?  

Hello, inbound marketing! Let us introduce you!

Inbound marketing is a two-way street between your company and your specific target audience.

Inbound marketing says the audience is made up of real people who are already searching for a solution to some kind of problem, and it’s your job to provide those solutions.

Examples of inbound marketing: 

  • Blog posts
  • Social media
  • Educational videos and slide presentations

Inbound marketing attracts the audience’s attention by: 

  • Inviting your specific target audience to your site through smart SEO and relevant content.

  • Engaging with consumers through blogging, social media, comments, and shares.

  • Nurturing current and potential customer relationships by building on existing content with eBooks, infographics, and other educational materials.

If a smarter, kinder way to do business sounds like a good fit for your team, let’s chat!

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