Whether you’re a small business owner trying to navigate your first start-up or a seasoned CEO, it’s no secret that an eCommerce website is one of your best lead generation tools. After all, your website is designed to market, promote, and ultimately, sell your products or services online.
But, what happens when you’re not getting the web traffic or sales you’ve been looking for?
Unfortunately, numbers don’t lie. Lackluster research results just mean your website isn’t getting as much web visibility as your competition, which can be extremely frustrating and disappointing.
As the owner of an eCommerce business, it’s not enough to just sell your product. Today’s consumers take the time to learn about products before they purchase, so if your eCommerce website isn’t popping up at the top of their Google search results, you won’t see the sales you’ve been looking for.
If you want to start getting more reliable leads and increase your total number of sales from your eCommerce website, we have the solution you need to take your business to the next level: eCommerce SEO services.
Yes, you read that correctly. Even an eCommerce website needs reliable SEO services! The reality is, for customers to find your website, your company has to be at the top of Google - and that’s where inbound marketing and eCommerce SEO companies can assist.
If you don’t know where to begin on your SEO journey, don’t worry. We can explain exactly what eCommerce SEO services are, and how they’re designed to help local businesses succeed.
By now, you may or may not know a little bit about SEO services in general. The primary purpose of Search Engine Optimization (SEO) is to help websites get found easily on Google, by increasing the number of keywords that deemed relevant by search engines. Essentially, SEO is designed to help your business wind up on page one. If you need more background on SEO, review our 5 SEO basics for everyone (not just experts!)
However, eCommerce SEO services aren’t exactly like standard SEO services. The main difference between them is that eCommerce SEO services are catered towards promoting individual products and services, as well as helping consumers find your business with ease.
This means that unlike traditional SEO services that target specific keywords throughout your website, eCommerce SEO services are here to enhance SEO directly related to your products or services.
By implementing these strategies, your products will get the online visibility you need to stand against the competition, which gets you one step closer to page one. Increasing your business’s online presence through eCommerce SEO services and keyword strategies means you’re giving consumers the opportunity to find your website with ease.
However, these strategies are a lot easier said than done! As an eCommerce business owner, your hands are probably full as it is. If you don’t have time to research the right SEO strategies, local industry keywords, and see what it takes to beat the competition, you don’t have to go it alone. As eCommerce SEO experts, Nu offer’s a variety of eCommerce SEO solutions that will help you reach page one over the course of a few months. Growth doesn’t happen overnight, but the first step toward success is by implementing the right strategies that can get you the results you’re looking for.
Like most SEO services, eCommerce SEO takes time to get incredible results, but the end result is always worthwhile. When you take the time to implement eCommerce SEO services, you’ll see:
Increased Online Visibility
Without the right keyword strategies, it’s hard to generate new leads. Your website can have the perfect layout, graphics, and products, but without keyword optimization, your website will lack the traffic it needs to increase revenue.
That’s why eCommerce SEO services are so important for business. They are capable of increasing your online presence in more ways than one. With the right keyword strategies, your website will increase in visibility simply because you have more competitive keywords on your website. Additionally, your product pages will be following the right eCommerce SEO strategies, which means you’ll see a boost in online sales.
Sometimes, it’s not all about presentation - presence matters just as much. In order to start seeing your sales increase, you have to make sure that your website gets the much-needed attention it deserves.
Showcases Your Products
Let’s be honest - your products are the real reason leads are looking for your website. Even if you have incredible products and services, without descriptive keywords related to your inventory, you won’t see the results you’ve been looking for. Your customers’ search intent is half the battle when it comes to choosing the right SEO keywords.
eCommerce SEO services are designed to help promote your products and services, so your potential leads can see your services the second they search for you. A team of eCommerce SEO experts can niche down on specific keywords related to your products, and integrate them into your online content seamlessly.
Provides Long Term Results
As much as we would love to see it, success doesn’t happen overnight. In order to see the steady growth and change you want for your business, it takes time to research, organize, and implement the right eCommerce SEO strategies. Once you start optimizing your website for a few critical keywords, your products won’t just climb to page one - they’ll stay there. Or, at least within Google’s local three pack.
The key to eCommerce SEO services is to keep up with the hard work you’ve begun. Additional web maintenance and keyword research is going to be your best friend. If you want your business to have long term success, then it’s essential to keep up all the hard work.
Additionally, eCommerce SEO is a fickle thing. Sometimes, results change and it might not always be exactly what you want. That’s why we encourage you to have patience when it comes to SEO. In the long run, you will see the results you really want, it just takes time.
You Can Level out the Competition
If you’re seeing all your competitors hit page one, and not your business, it’s because they probably already have a staff member or agency working their website. eCommerce SEO experts know all the tips and tricks a business needs to get increased traffic. Once you start adding similar eCommerce keywords to your website, you won’t be lagging behind anyone. Adding competitive keywords will increase online visibility and will help you stand on your own against competitors.
There are two ways to approach eCommerce SEO services: by doing it yourself, or hiring a team of eCommerce experts who are familiar with SEO strategies, local SEO keywords, and web design. If you don’t have the time to tack on these projects to a busy schedule, that’s okay. Sometimes, it’s a good idea to hire a team of eCommerce SEO experts, who can help you get the results you’ve been looking for.
At Nu, we’re an eCommerce SEO agency that treats our client’s businesses like our own. We realize that no two eCommerce SEO campaigns are exactly the same. So, to get the most out of eCommerce SEO, it’s important to explore all of your options. We’ll take the time to research, strategize, and develop an eCommerce SEO campaign that focuses on your small business goals more than anything else.
Your business can have eCommerce SEO services in no time, with the assistance of an eCommerce SEO agency. Between the online visibility and highlighting your products and services, your business will see the success it deserves.