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We all know that small businesses rely on customer support and feedback in order to generate new leads, and promote their business. Part of that customer support includes online reviews- which can really make or break your business.
Earning a customer review might not seem like a huge deal all the time, but they carry plenty of weight among the consumer community. After all, for some, a product review or online reputation can make or break their decision to work with your business. It’s like hiring an actor to work on your movie - without some credentials and awards under their belt, you’re skeptical to hire them. But with a few nominations or wins, suddenly you’ll have so many movies - or in this case, leads - that you won’t know what to do with yourself.
Taking the time to ask customers to review your products and services is an important part of growing your business, but the real question is, which platform is best for you and your business? We’re here to debunk which online platforms are best, and how you can respond to reviewers who leave positive feedback.
While we might not think about rating online platforms, some review sites are definitely better than others. Rather than wonder which ones are best for your small, local business, we’re going to take a closer look at which platforms reign supreme - and which ones might surprise you.
In many ways, these accredited sources are like various awards in the film industry - totally shocking, and others are expected. Every review site can drum up success for your business, and help influence consumer’s purchasing decisions. Without further ado, let’s take a look at the best review platforms.
Overwhelming positive reviews always make us feel good, so take the time to answer that positive praise. Your mini acceptance speech will make customers feel like their positive review was well earned - and just takes your business to a whole new level of customer service.
It doesn’t have to be long, but a quick thank you and we hope to service you again in the future, really makes your customers feel great about their decision to work with your business.
However, if you notice you’re lacking a little bit in the review department, just take the time to create an email template asking for reviews. Include links to all of your verified pages, and send out those review invitations. The worst thing that could happen is it goes unanswered. Chances are, if they were truly satisfied with your work, they’ll be submitting those reviews pretty quickly, so you can keep earning those satisfied customer reviews.
The world of online review platforms can feel overwhelming, but at the end of the day, it’s all about creating meaningful connections with your customers in order to gain those five star reviews. If you want to step up your customer service relationships for more positive feedback, explore our free resource How to Connect with Homeowners to Grow Your Business.
I grew up in the Northern Virginia Area, and spent my days in drama club and riding horses. Somehow, I found my way down south, and graduated from Wofford College with a degree in English and Political Science. Caught between loving the south, and missing home, Winston Salem seems to be the perfect in-between. My typical day revolves around my love for writing, and I hope to bring my love for learning and creativity to our clients!
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