Everyone wants to see their business succeed. Adopting an inbound marketing strategy will allow you to get found online by the people who are looking for the product or service you have to offer. Rather than casting a wide net and hoping to find the right people, inbound marketing leads the right people to you. It also results in organic web traffic and leads that will help your business grow.
If you’re considering an inbound marketing approach, you might be wondering: How long will it take before I start seeing results?
Like so many things in life, the short answer is: it depends.
The more time and resources you put into your inbound marketing strategy, the sooner it will pay off. This is true for any marketing tactic. A business which invests in multiple blog posts, an ebook, and paid ads each month is going to see results more quickly than a company that chooses to invest in only a single blog post per month.
Unless your campaign or a piece of content happens to go viral, there’s no such thing as overnight success. Inbound marketing is like building a house—although it might not look like much at first, a strong foundation, an experienced team, and the right materials will build something that lasts a long time.
Months 1–2: The first couple months of an inbound approach are centered around developing the framework for later growth. As you shift your marketing efforts toward an inbound strategy, the leads will start to trickle in.
Months 3–4: You should now have a good foundation your company can build on, with things like blog posts, ebooks, and other resources in place that will attract site visitors and convert them into leads. These are the months in which you’ll start to see real traction in lead generation and an upward trend in site traffic.
Months 5–6: Now is the time to start making comparison charts. You have some good evergreen content in place, you’ve gotten into a good routine with your marketing efforts, and you can work on revisiting and revising your strategy based on the results you’re seeing. Progress will be gradual, but your company should see steady upward growth by the end of the first six months.
No two companies are alike. This timeline may shift for you, depending on your company and your strategy. The more time and resources you’re willing to invest, the sooner you’ll start seeing results.
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