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What Makes Google Ads Local Campaigns Effective? | Nu Agency

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Google Ads Local Campaigns Web Page

Are you a brick-and-mortar business looking for ways to gain customers in your area? Google Ads local campaigns are an effective Google marketing strategy that highlights your services to potential local customers.

Google Ads local campaigns will allow local business owners to target customers in a specific area or city. This is an effective way to attract new business because it will enable you to connect with people actively looking for service in your area.

If you, like many busy business owners, don't have the time to dedicate to Google services, Nu Agency, a digital marketing agency in Winston-Salem, can help Google Ads local campaigns become an effective strategy for your business. Nu can help you with Google Ad campaigns from A-Z—saving you the hassle of upkeep and navigation.

Let's find out why you should implement Google Ads local campaigns to help your business thrive!

What Are Google Ads Local Campaigns?

Successful Google advertising strategies are relevant to targeted audiences. Google Ads local campaigns allow you to narrow your target audience based on geographic location, including city and state. 

Therefore, Google Ads will automatically adapt Google Ads campaigns to show ads with specific information in Google search results.

Let's say a business owner is looking for a "nearby plumber"—Google will pick that ad and bring it up in the search results.

Working with Google Ads is a great way to drive qualified traffic to your business. Google Ads will bring you new customers who are already searching for specific products and services in their area. The advanced algorithms make running Google Ads both convenient and efficient. Google creates an effective ad campaign by choosing the best keywords and placing them in pay-per-click Google Ads.

Google can also track the effectiveness of Google Ads Local Campaigns for you so you can see how many people clicked on your ads and find out if they purchased a product or service after clicking on Google Ads. Google provides both automatic and manual bidding options to maximize your ad exposure. You will have complete control over Google Ads by choosing demographics, location, and Google Ad formats.

How Google Ads Local Campaigns Can Help Your Business Grow

Google ads give your business exposure and credibility. Google searches are used by millions of internet users every day, many actively trying to find Google Ads for products and services.

Google Ads Local Campaigns are effective for the following reasons:

  • Local audiences are versatile and could be converted into leads online, over the phone, or in person.
  • Relevance is an essential element of effective PPC marketing. Relevancy significantly impacts clickthrough rates and other crucial metrics, not to mention the Quality Score. Connecting local audiences with your ads guarantees that customers are connected to the services they require.
  • Local Google Ads Campaigns face less competition since the keywords are narrowed down to specific locations. You'll pay less and have a greater chance of ranking higher locally.
  • Locally relevant keywords result in solid conversions. If someone searches for "digital marketing in Winston-Salem near me" or "marketing services in Winston-Salem," they're most likely looking for immediate assistance.

With all of these benefits, there's a lot to gain from Google Ads Local campaigns. If you're searching for digital marketing in Winston-Salem, Nu Agency can assist you with Google Ads Local Campaigns and help your business grow.

How Do You Know If Google Ads Local Campaigns Are Increasing Local Store Visits?

Google uses a customer's search and location history through GPS. If a customer visits store locations after seeing an ad, the visit is recorded as a conversion in the Google Ads business account.

By keeping track of in-store visits, you'll have a better idea of how much impact Google Local Ads Campaigns have on your business' revenue. Google Ads also tracks the number of Google Maps reviews, phone calls, and text messages to help you understand how Google Local Campaigns affect your business. By being equipped with this information, companies can assess their campaign and implement strategies that work.

Are you looking for more marketing services in Winston-Salem? Check out our free Google My Business resource! Google Ads Local Campaigns are the perfect way to grow your brand's exposure throughout North Carolina by widening your target audience and increasing store visit conversions.

How to Set Up Google Ads Local Campaigns

Google Ads can be a great way to make your business more visible and profitable. Google Ads Local Campaigns is an excellent option if you're looking for digital marketing in Winston-Salem.

Google creates an effective ad campaign by choosing the best keywords and placing them in pay-per-click Google Ads. Google also automatically selects Google Ad formats that fit your business best. Google then tracks these Google Ads and analyzes their effectiveness.

Google also provides a manual bidding option to let you choose between Google Ads for greater control of your budget. Google Ads Local Campaigns can help your business grow, but you'll need to make sure Google Ads are set up correctly.

Are you sold on Google Ads Local Campaigns yet? You'll need to know how to get started.

To set up Google Ads Local Campaigns, follow the steps below:

  1. Sign in to your Google Ads account.
  2. On the menu to the left, click "Campaigns."
  3. Click the plus icon.
  4. Select New Campaign.
  5. Click "Local Store Visits and Promotions."
  6. Choose "Google My Business."
  7. Select all locations by clicking "Use all locations in your Linked Google My Business account."
  8. You can use the location group to apply an existing group or create a new one.
  9. Click "Continue.”
  10. Name your campaign.
  11. Complete your text assets for your ad.
  12. Enter the languages you wish to use, your bidding strategy, daily budget, and additional settings.
  13. On the bottom, click "Save and Continue."
  14. Congratulations! Your campaign is ready! You can use "Ad Assets" to review your ad's text and images.

Before you sign up for a Google Local Ads campaign, you should determine your budget. Your "Daily Budget" is how much you're willing to spend per day on your campaign. Your bidding strategy is meant to help your conversion value, which determines the number of store visits allotted in your daily budget.

You may also choose the "affiliate locations" option to select stores where your products are sold. Digital marketing companies in Winston-Salem can give you guidance on your budget and strategy.

How Can Nu Help With Your Google Local Campaign?

Google Ads Local Campaigns are a great tool if you're looking for ways to grow your brand in North Carolina! If this sounds like the right strategy for your business, Nu can help make Google ads work harder for you.

With our industry experience, we can ensure that your Google Ads Local Campaigns are set up correctly, so it delivers better ROI from day one. Plus, we'll take care of the logistics!

If Google Ads isn't your jam and you're looking for other digital marketing services in Winston-Salem, we can help with website optimization (SEO), web design, content marketing, ChatBots, and so much more! We offer a selection of digital marketing packages, including Google Ads Local Campaigns, that will give your business the edge you're seeking.

Whether you have questions about how Google Local Ads will affect your company or need some direction on where to start - we've got answers at Nu Agency. Contact us for digital marketing services in Winston-Salem today!

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