What Are the Different Types of SEO Services?

When it comes to marketing your business online, you've probably heard the term "SEO" thrown around a lot. SEO, or Search Engine Optimization, is one of the most important aspects of any digital marketing strategy.

When implemented correctly, choosing the right SEO services helps increase website traffic, improve visibility, and boost your ROI. When done wrong, it can open a pandora's box of issues, or worse, waste company money on marketing tactics that won’t work.

But what are SEO services, and what do they involve exactly? 

In this post, we'll explore the different types of search engine optimization services and their potential impact on your website or business, and how they improve your site's visibility with search engines like Google!

What Is SEO?

SEO stands for Search Engine Optimization. It is a systematic process of optimizing your website so that your web pages can rank higher on the search engine results pages or SERPs. The SERP is that search results page that comes out on Google with the list of websites that might have the answer to your question to your original search.

Search optimization is a very efficient and cheap online marketing strategy you can use to drive traffic to your site and ultimately grow conversion rates. And because you want to be on top of any organic search results, building a successful SEO strategy will have a lot of moving parts, including:

• Analyzing SEO best practices.
• Conducting keyword research on keyword rankings, finding relevant keywords - as well as targeted keywords.
• Checking results in Google Analytics

What Are SEO Services?

SEO services are a way of making your website rank higher in search engine results. This is done through optimizing your website content, structure, and code as well as developing off-site SEO tactics such as link building and social media engagement. Bringing a professional Digital Marketing Agency like Nu into your business, that can provide the SEO services you need, is a great way to get started on your SEO journey. 

Why Are SEO Services Important?

For a business to survive in today's highly digital world, it must have an online presence, particularly in the form of a website. Having a site is vital, for all businesses, across all industries. 

Searching online now plays a major role in the customer journey. Prospects do all the legwork with their fingers, researching online even before they visit the store or contact a sales rep.

This means that if you want to speak to your target audience, for them to know who you are, and for you to be visible or within their sphere of awareness, you need to make sure your website is ranking.

SEO services are important because they help improve a website's ranking in search engine results pages (SERPs). Optimizing a site is a process: you are making your website more visible to search engines. The more visible your site is on Google, for example, people are more likely to click and visit, thus increasing your site's traffic.

SEO is important because it boosts your website's traffic and visibility. 

And one of the ways success is measured in the digital world is when both of these metrics, your traffic, and visibility, are high.

But beyond people learning about your site and dropping by for a visit, once they are there, the higher the chances that they will purchase your products or service, increasing your revenues.

What Are the Different Types of SEO Services?

While there is an entire and very long laundry list of SEO services, today we will focus on the top four.

Technical SEO

Technical SEO is the process of improving a website's organic rankings by making sure that all the technical requirements of modern search engines like Google and Bing are met. Important elements of technical SEO include crawling, indexing, rendering, and website architecture.

Crawling is the process that search engine bots use to find and scan websites.

Indexing is what happens next, where the pages found during crawling are analyzed and stored in a search engine's index. Once a page is indexed, you can search for it on Google.

Rendering is how a search engine bot understands the content of a website. And lastly, website architecture involves everything from site navigation and URLs.

Other site elements handled by technical SEO:

• Code Efficiency: When you need to ensure that your website's code is efficient so your site won't have errors.
• Internal linking: Adding internal links to other pages on your site can help with SEO since the robots crawling that one page will be led to the other pages.
• Web page load speed: Google is not a fan of slower websites and technical SEO specialists know that the slower the page speed, the longer it will take to get indexed.
• Mobile Responsiveness: Technical SEO should also check to see what your site looks like when viewing from a smartphone. Is it the same experience as the desktop? Or better?

Local SEO

Local SEO is a specialized form of SEO tactics used by SEO experts and agencies that is focused on optimizing a website for Google search results within a specific geographic location.

It is perfect for businesses with brick-and-mortar locations, such as restaurants, retail stores, and service providers. This particular SEO strategy helps increase traffic to your website via local searches of customers already near or around you. It is also of great benefit to establishments with multiple branches across the city, the state and even the country. It can also help improve brand awareness and recognition for you offline - yet still within your local market. 

If you are interested in increasing your online visibility and generating more leads and sales from local customers, then Local SEO may be right for you.

Some things to remember about Local SEO:

• Create a Google My Business (GMB) profile for your business. This is such a helpful feature and setting up your GMB is vital to your success. The closer you are to the search query, the higher you are ranked and you'll be in the top spot on Google maps.  Fill up the details correctly as well since Google gives points for that too!
• Leverage the power of customer reviews. Provide the best experience possible for your customer and then encourage them to leave reviews on your GMB profile. The higher number of positive reviews, the better. Your credibility shoots up and you'll soon find more customers at your door.
• Ensure that you create local content and do local keyword research as well. If your content is too global, it might not be relevant to your customer, causing a major disconnect with your business. Focus on local keyword research as well to discover what people are really searching  for near you.

On Page SEO

On page SEO is tweaking and refining individual web pages from one site to push up its ranking on organic search results.

It includes optimizing your web page's title tags, meta descriptions, header tags, images, and more so that they are interesting enough to the web crawlers as well as relevant and clickable.

To boost any one page, the content you create must be engaging. On-page SEO also helps organize your page so that the search engine’s web crawlers can easily analyze what your content is about and index it for relevant search queries. 

Off Page SEO

Off page SEO (also known as off-site SEO) is the practice of optimizing a website for higher search engine ranking by working from outside your website.

As digital marketing practitioners, sometimes we have to remind ourselves that there is still a non-virtual world out there with living and breathing customers who aren't always online.

Off site SEO includes the following:

• Link building: This is when you acquire links from other websites into your site. Make sure that you get them from high-quality sites, however. Link building can help us get served by the Google algorithm out into the world more often and will, in time, increase customer trust and brand awareness.
• Influencer marketing: Collaborating and establishing relationships with influencers is a great example of off page seo. You build brand awareness and you get a stamp of approval from the influencer which will then trickle down to their audience.
• Public Relations / Corporate Social responsibility activities: Giving back to the community in some way as well as announcing any changes or other corporate news will definitely boost your off-site wins. 
• Social media marketing: An active and engaging social media presence is another off site SEO element that can yield great rewards for your business or brand. Your social accounts are the public face of your business, setting your reputation as a trustworthy company. You can also go "viral" and capture a wider audience as well as be picked up by the search engine that you are a site of authority. Here are some tips on the best social media platforms for your business. 

Worried you don’t have the know-how for Technical SEO? Relax! Read the 5 SEO Basics For Everyone and grow your SEO confidence!

What Is the Best SEO Service for Your Business?

To recap, SEO is not just one digital marketing tool but many tools in one.

While it would be prudent to try one SEO service at a time in the beginning of your digital marketing journey, you can modify and adjust your SEO strategy anytime.

Conclusion:

SEO is a continuous, never ending process. Keep alert and watch your activities and get ready to adjust your strategy anytime to maximize your efforts when helping your website rank better on search results. 

If you want to learn more about the different types of SEO services and how it can benefit your company, Contact us at Nu and we'll happily work with you so you can achieve success.