Does your company need a better way to store client information and track your interactions so you can do more? Are you interested in streamlining your marketing and sales process, building better relationships with your customers, and increasing profitability? Your business probably needs a CRM.

What is a CRM?

CRM stands for customer relationship management. Simply put, it’s a software tool that allows businesses to keep track of their interactions with leads during their journey into becoming customers.

What does a CRM do?

A CRM allows businesses to manage and keep track of growing relationships with their customers. The software provides a central place for all the information you’ve gathered about a lead--their contact information, communications you’ve had with them, the resources they’ve checked out, and more.

A CRM provides quick answers to valuable questions your business needs to know about your customers:


  • Who are they?

  • How do we get in touch with them?

  • How have they interacted with our content?

  • What do those interactions say about how qualified they are as a lead? 

Certain members of your team may have answers to one or two of these questions, but as your company grows it will be harder and harder to stay on the same page. Not having this information in one place will slow you down, and can lead to gaps that could be causing you to lose business. A CRM is designed to eliminate these issues.

Do I need a CRM for my business?

If you’re interested in growing your business and managing relationships with your customers or clients, a CRM is essential. Businesses of all sizes, from startups to large corporations, can make use of a CRM.

Two types of businesses especially benefit from using a CRM:


  • B2B companies with long sales cycles that need an easy way to keep track of leads.

  • B2C companies which offer products or services that are “considered” before a customer makes a purchase (contractors, real estate, jewelry, and other large purchases, for example).

Even if your company doesn’t fall into these categories, you could still benefit from using a CRM. Ask yourself these questions:


  • Is it difficult to keep track of customer interactions and information using only a spreadsheet?

  • Are your customers frustrated because none of your employees seem to be on the same page?

  • When an employee leaves the company, does your team struggle to recover lost data about a lead?

  • Would a more structured system allow your company to grow?


If you answered YES to any of these questions, your company could benefit from a CRM system. Contact the team at Nu expression today and ask us how a CRM can help you grow your business!


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Mary Fonvielle
About Mary Fonvielle

Mary is the Content & Marketing Specialist at Nu. Her work at Nu includes a combination of content strategy, SEO, and data analytics. Mary's passions include storytelling, mixing data with creativity, and good syntax.

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