Back to Blog

Top 5 Best Practices: Local SEO for Plumbers

Image of Nu
Googling Plumber SEO Services on Phone

As a business owner, it's vital to ensure that your company is accessible online. One of the most effective ways to attract new customers is to ensure that your services are the first solution to the problem they see during a Google search. But how do you use digital marketing for plumbers to gain a loyal customer base?

As a plumber, it's essential to ensure your website is found by potential customers online. Not only does good plumber SEO help you rank higher in search engine results pages (SERPs), but it also helps improve your website's visibility and credibility.

It may be a daunting task at first, especially if you're not well-versed in the digital marketing world. This is where the experts at Nu come in. 

Curious what are the best practices for plumber SEO? Here are five tips to get you started:

1. Use Plumber SEO to Optimize Your Website

One of the most important things for your plumber SEO is optimizing your website for search engines. This means adding keywords and phrases related to your business to your website's content, titles, and meta descriptions. You should also make sure your website is easy to crawl and uses clean URLs.

It's important to do keyword research before publishing content on your website. By doing thorough keyword research, you'll be able to identify the best keywords and phrases to target for your business. Once you know which keywords to target, you can use them throughout your website content, including your titles, headings, and meta descriptions.

The best way to infuse keywords in your website's content is to write blogs and web pages that use focus keywords for advertising your business on Google. When potential customers search for plumbers in your area, you should aim to be on the first page of Google search results.

Google has made it clear that they want to rank high-quality websites on their search engine results pages (SERPs). In order to rank high, your website must publish high-quality content that is relevant to your target audience. Quality content will help you gain trust from your audience, which will result in more website visitors and higher conversion rates.

Optimize Your Local Plumber SEO

If you want to attract local customers, optimizing your digital marketing for plumbers for local search is essential. When potential customers are searching for related products or services in your area, you don't want them to miss out on the opportunity to do business with you just because they're not in your physical location.

This is why digital marketing for plumbers is so important—it helps you expand your physical reach and allows potential customers to connect with you even if they're not in your city, state, or country. The best way to optimize digital marketing for local searches is by claiming your Google My Business listing. Once you've claimed your Google My Business page, it's essential to fill out your profile completely with information about your business.

In addition to filling out your profile, you also need to add a complete description of your business and make sure that the primary category is set as Local. When claiming your digital marketing for plumbers on Google My Business, you must ensure that your business hours, address, and phone number are correct. You can also add photos of your business and even videos to help potential customers learn more about what you do.

Are you unsure what any of this means? No problem. Nu Agency can take care of it for you with our experienced team of marketing experts. We have a range of SEO packages to meet your needs. 

2. Use Digital Marketing Strategies for Plumbers to Advertise

You can use many digital marketing strategies to help grow your web presence, including adopting local SEO strategies, using video marketing, developing social media campaigns, running PPC adverts, and creating digital PR content.

Google My Business Ads and Google Ads Local Campaigns are an excellent way for companies to advertise their services and gain new leads. Visibility is key. At Nu Agency, we handle the advertising details so you can do what you do best—run your business!

Do you need more marketing ideas? Check out our free guide for 10 Marketing Trends You can't Ignore!

3. Four Tips to Take Advantage of Digital Platforms

If you want to be successful at digital marketing for plumbers, you'll need to take advantage of the many ways you can build relationships with your customers digitally. Here are four ways to optimize your use of digital platforms to catapult your business to success.

Use Digital Contact Forms

A digital contact form is a valuable tool for plumber digital marketing. It's more effective than a traditional contact form because it allows your website visitors to find the information they need without ever having to pick up the phone or send an email. This increases your digital footprint and saves you time!

A contact form could be a simple contact web page to email the company. The easier you make it for the customer to find and contact you, the better.

Optimize Your Website for Mobile Devices

Since more people are using mobile devices to access the internet, your website must be optimized for mobile browsers. If your website isn't optimized, Google may rank it lower in their search results. 

You can easily optimize your website for mobile devices using a responsive design or a mobile plugin.

Use Social Media for Plumber SEO and Customer Outreach

Social media is a great way to increase web traffic for your business. By sharing your content on social media networks like Facebook and Twitter, you'll be able to reach a large audience and gain new website visitors and digital marketing prospects.

In addition to sharing your content, you can also use social media for customer outreach. By responding to comments and questions from customers on social media, you'll be able to build relationships with them and provide excellent customer service.

Create a Great User Experience

Every digital marketing strategy must have a strong focus on creating a great user experience. Users will be discouraged from using your website if they have a hard time navigating through your site, finding the content that is relevant to them, or have issues with loading pages and images quickly.

At Nu Agency, our web design team is ready to create a flawless user experience on your website. Digital marketing for plumbers doesn't have to be a complex process. Let Nu Agency help build your business and create a streamlined customer experience with comprehensive SEO packages.

4. Build Quality Links

Link building is the practice of acquiring backlinks from other websites. When your website has more quality and relevant backlinks, it will climb up Google's search results and appear on top of SERPs for targeted keywords and phrases. To build digital PR backlinks, use digital marketing strategies to share content that authority websites in your industry would be interested in publishing on their websites.

Additionally, you should be using internal links in your written content to build quality links. In blogs and other content, you should link to relevant content on your website to help readers (and Google) recognize your authority as an expert in your field.

5. Track Results: Digital Marketing for Plumbers

Like any digital marketing strategy, plumber SEO should be monitored and tweaked regularly to ensure you're getting the most out of your efforts. 

Use Google Analytics to measure website traffic and see which pages are being visited the most. This will help you better understand what content is most popular with your audience and adjust your digital marketing strategy accordingly

Don't stress if you're unsure how to use Google Analytics and don't want to deal with the headache of examining your marketing efficiency! Nu Agency is here to take care of every aspect of digital marketing and review. When it comes to digital marketing for plumbers, we're the plumber SEO experts to call.

Are you looking for digital marketing strategies that will help your business grow? Nu Agency can help! Our team of experienced digital marketing experts will work with you to create a custom package that meets your specific needs and enables you to achieve your desired results. Contact us today for more information!

Related Posts


Cyber Security: How To Protect Your Information Online

Image of Nu

Cyber security risks are a lot more serious than they used to be. Today, everything is stored...

Read more

The Best Customer Service Practices: Six Secrets to Happy Customers

Image of Olivia Orme
Olivia Orme

When it comes to your customers, nothing is more important than maintaining their happiness. They...

Read more