A few more tips to get your emails opened
Some of these tips are risky, but are proven effective. Use them carefully at your own risk!
Use negativity in your subject lines.
It’s proven that subject lines with negative words have higher open rates. Explain a negative experience, stir up controversy, and just use more negative words (like: wrong, the worst, and beware).
Don't use all caps.
You can use it sparingly, for instance: “FREE starter kit….” is okay because it’s not overwhelming. You want to stand out but many people tune out all caps – it’s also typically associated with spam. Real people don’t type in all caps.
Use current events.
People love fresh content, so when they see a subject line that includes a current event, they know that you’re up to date with what’s happening in the world or your industry specifically.
Don't babble on!
Most emails are opened on a mobile device, which means that your email subject line should be around 25 characters, otherwise it will be cut off on the device people use the most.