Some businesses have a retro aesthetic, but being "retro" and being "out of date" isn't the same thing. If you're stuck in a rut of worn practices or not taking to technological developments that have become the standard way to do business, you need to have a reality check up for 2020. There doesn't need to be a complete change of your business, but you should consider these minor adjustments to get more from your business.
If you've got a well-curated social media image, your website might not seem all that important. However, a generic website, made with a simple site design, using a template from companies like Squarespace, can make it seem like you're not giving it your all when it comes to inspiring people with your web presence. Don't worry if you're out of the loop about coding jargon. You can hire a web designer and discuss what you want from your site. Try to be ambitious with your ideas, because making your site impressive can do just the same for your business.
Upgrading Your Images
Your business might not be a design firm, but how you incorporate images is going to influence how much people trust your brand. There definitely needs to be a good use of images on your website, but you need to also expand it to your social media accounts and more complex concepts. Things like 3D renderings can be used to help show off your products. According to Studio2a, adding people to an architectural rendering can create a recognizable scale, helping sell the project. Customers could be persuaded to buy a product they might otherwise have no interest in based on the quality of your images. Depositphotos is an excellent source for fairly priced stock images.
According to Yum Yum Videos, videos can add so much to your business. You can better reach your target audience which boosts your conversions and purchases. It’s a practical and financially smart choice. Bringing video into your business can help to enhance your communication capabilities. For people who want to know about products but don't feel like reading or trust text, it can help you to explain things. These can be made entertaining while also have substance. Investing in some strong video editing software can be a boon to your finished product.
You might be more comfortable with how businesses were run 10-20 years ago, but the changes then were likely daunting to those who were in the professional life decades before that. However, the ones who stuck around wisely realized that they could resist the new era and falter or they could get with the times and prosper. There will always be a need to upgrade, and if you care about your business, you should embrace these opportunities.