When it comes to growing your business during the offseason, it takes time to implement the right practices and find strategies that work for your company. During your peak season, it’s easy to get caught up in the influx of customers and forget about finding new growth strategies. But before you know it, the offseason has arrived, and you might not have a plan in place to help generate new sales.
Instead of fearing the offseason, think of it as a chance to pursue new leads. We’re always brainstorming new ideas that can help grow your business, and rather than miss opportunities, we found a couple of tips for seasonal growth.
If you want to extend the life of your business, try including extra services or shifting the focus of your products. For instance, a landscaping company could expand its winter services to snow removal, rather than wait for spring and summer to return. While it might not be in your typical service line-up, it’s a great way to promote your business and expand your skills as a company. Products that can be promoted full time are another great way to generate new leads.
As a business owner, it’s a best practice to think of new ways to entice your buyer. Existing customers already like your products, so why not make it more inviting? Creating off-season promotions and discounts appeal to your audience because they’ll want to find the best deals available, and those offers can boost your sales. If your company provides different incentives and deals during the offseason, you’ll find company growth, and could possibly turn seasonal employees into full-time staff.
No matter the time of the year, buyers always want to learn more about products, so make the most of the off-season by involving your audience. Keep up with your social media activity so your customers will be engaged year-round. You can also use your social media platforms as a way to discuss new products and services with your buyers. Having them vote, suggest, or provide feedback on products and services is a great way to learn more about your buyers.
Your business is within an existing niche, but what if you were able to expand it? For instance, if your roofing company slows down during the winter, offer additional defrosting services to help preserve gutters and other home features. Or, if you’re a heating and air company, have exclusive offers on outside heaters during holiday events. That way you’re creating more revenue for yourself and finding a new target audience.