As a home service provider, you probably have busy and slow seasons throughout the year - it’s just a part of being a small business owner. As a plumber, HVAC repairman, home remodeler, or technician, it’s tough to combat these challenging times when things start to really slow down. But, there is one easy solution that can help you combat these problems, and improve your overall business value - annual service and maintenance agreements.
While it might not seem like a big deal, offering year-round maintenance contracts is actually the key to combating slow seasons as a business owner, and maintaining a reoccurring revenue.
If you don’t already offer maintenance agreements to your customers, here are three reasons why you should reconsider.
It’s hard to find ways to drum up new income when things start to slow down. Charging the same hourly rates just doesn’t cut it during those seasons. Instead of wondering how you’ll skate by those next few weeks, with annual maintenance and service agreements you’ll be able to make the most of those slower seasons. Customers who have opted into annual maintenance will be charged at the beginning of every month, so you can always count on that extra revenue.
Plus, it keeps your employees busy year-round. Instead of feeling like they’re only working for limited spans of time, they’ll stay productive. This increases overall employee happiness, and they’ll be more inclined to stay with your company long term - you won’t face high employee turnaround times.
Your customers enjoy security - they have plenty of fears that need to be addressed prior, during, and after initial service. Performing a service and walking away isn’t going to build their trust, or maintain a long term relationship with that customer. By offering a maintenance or service contract, they’ll be more inclined to work with your company long term, leave positive online reviews, and help build a positive image for your company. With this additional trust and peace of mind, your customers will want to continue doing business with you year after year - which just increases your annual revenue.
By offering annual service and maintenance agreements, you’re increasing the overall value of your company. Customers like knowing they can retain a longterm relationship with their home service provider. By offering annual maintenance agreements, you’re investing in the overall value of your company and promoting your business in a positive way.