When it comes to running a business, you probably wear a lot of hats. As a CEO, CFO, head of marketing, not to mention managing your employees day in and day out, you’re probably working tirelessly to keep everything on track. If you’re just getting started, that’s a lot of responsibility to manage. The last thing you need to worry about is becoming an SEO expert on top of everything else!
At Nu, we understand that sometimes it’s challenging to navigate SEO complexities, especially as a small business owner. Instead of feeling overwhelmed by the work, we’re here to share some of our best local SEO solutions that will get you results.
SEO, or search engine optimization, is designed to improve your rankings and online search visibility on SERPS. However, targeting the biggest and boldest keywords might not get you the best results - cue our local SEO solutions!
Local SEO is focused on helping your website rank on SERPS based on a specific location, like a city, county, or state. This evens the playing field between big companies and small businesses because instead of being drowned out in the search results, you’ll rank alongside other small competitors for keywords large companies aren’t worried about. Thinking smaller in terms of SEO has a significant impact on your website in the long run.
If you’re ready to see what local SEO solutions can do for your business, we’re here to help! In our eyes, these are the best local SEO solutions for business owners just starting their SEO journey.
There is a lot to learn when it comes to local SEO - however, implementing the best and most effective plans takes a while to show results. At Nu, we’re all about growth-driven design, which means we believe in starting with quick wins that can help your business grow. After seeing how well these strategies work, we start thinking about a long-term SEO plan that can continue to nurture your business.
Local SEO solutions take a while to implement, but you can take some small steps and later expand upon them for even better results. As a local SEO agency, we understand getting results matters, which is why we’d like to help you think about smaller local SEO solutions as you begin your SEO journey.
Content is the foundation of all great SEO campaigns. Without local SEO keywords in your content, it will be difficult for Google to find you and rank you well in its SERPS. Let’s say you own a roofing company in North Carolina. Instead of just targeting ‘roofing company,’ or even ‘roofing company in North Carolina,’ you’ll want to include local cities or counties in your content. Select the top 5 cities that earn you business, and from there, add content that contains these locations on your homepage, individual service pages, and anywhere else you deem relevant. Including location-based SEO keywords will help Google see where you’d like to rank, and you can build on these terms as time goes on.
Eventually, you can write individual landing pages that prioritize these location-based keywords, but until you have the time, start small. Even updating your about us page with relevant location terminology can help!
Nu loves Google My Business because it’s one of the best ways to help Google learn more about your business, services, and help you get found quickly on Google Maps. However, without an active profile, Google will struggle to see you, and so will potential customers.
We’ve talked a lot about how to optimize a Google My Business listing, but at first, it all comes down to creating an account with relevant information. Adding your store hours, location, services, and contact info will help Google reward your business, and then you can start digging deeper into your profile. For all our Google My Business insider secrets, check out the following blogs:
Getting positive customer feedback helps your Google My Business profile rise to the top of Google’s rankings, which means your potential customers will eventually see your profile pop up on their map's results. Be sure to send out an email following up on a service or purchase, thanking a customer for their business, and asking for their feedback. Even if the review isn’t five stars, it’s going to help increase your business’s exposure. Plus, taking the time to ask for and answer these reviews helps your customers feel heard and shows that you value their feedback.
When it comes to mobile and voice search, two things are certain: users will be asking questions, using more long-tail keywords, and expecting results quickly. What does that mean for your business? Well, you have to start thinking more strategically about your local SEO solutions.
For voice search, keep your content and SEO easy to process, which means including small chunks of bite-sized text. Including specific information, especially on service pages, will help Google find those exact SEO keywords quickly in your content. Most searchers ask questions like where, when, and what to find a business, so adding sections that include specific keyphrases will help you in the long run.
In terms of implementing local SEO solutions, nothing helps local shoppers like mobile search. Having a website with fast load times, concise information, and capitalizing on services will get you the results you’ve been looking for long-term success.
Backlinks might sound suspicious, but trust us when we say they’re there to help! Backlinks are authoritative external sites that have a good relationship with Google and can help your website grow in the long run. It’s essential to write fantastic content other websites will want to link to or write for other companies as guest bloggers to gain better backlinks.
Creating individual service pages can be time-consuming, but they pay off in so many ways. By giving Google more opportunities to see your services, optimized with local SEO keywords related to your business, they can reward you accordingly on their search results.
Once you start implementing these strategies, keep up with your success by reviewing our Local SEO Checklist.
Starting small with your local SEO solutions can help your business grow organically, but there is plenty more work to be done. As a small business owner, it can be challenging to manage all your day-to-day responsibilities, let alone continue to implement these strategies. If you need a team of people dedicated to your business’s success, Nu is here to help. As an inbound marketing firm, we understand how important it is to see growth, and we’re passionate about helping your business grow and see the success it deserves.
If you’re ready to see local SEO solutions change your business, contact our office today to see how we can help.