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Instagram Marketing For Contractors: Effective Social Media Strategies

Image of Olivia Orme
Olivia Orme
IG coffee

While there are a variety of inbound marketing strategies that can help grow your business while delighting your customers, one of the most effective ways to get your contractor business out there is through social media marketing.

A strong social media presence is essential for businesses that want to generate growth, create brand awareness, and connect with people who can be potential customers. 

One of the most powerful marketing platforms for any business: Instagram. Yep, the application all about posting and editing to create the perfect photos? It really makes an impact on your company's growth.

Instagram is known for being a platform that uses images, hashtags, and captioning to engage with followers. It’s become a more powerful tool than posting on Facebook because Instagram is seeing an increased number of users, particularly by Millennials and Gen-Z, reaching 1 billion by the end of 2019.

By now you might be wondering how you can use Instagram to promote your contractor business. Don’t worry: it’s not as complicated as it sounds. We have an inside perspective that can help you get started on your social media marketing campaign.

How to Get Started on your Instagram Marketing Campaign

Sometimes, getting started is the hardest part. First things first: create your Instagram account if you haven’t already. If you have an existing business account, there are a few things you should take a look at to ensure you’re sending the right message to your customers:

  • Do you have a compelling bio?
    • This is where you can really dig deep with your customers. Give an abbreviated version of your company message, with a few key services your company offers. If you include this, customers will want to learn more.
  • Do you have a link to your website in the description?
    • After looking at your bio and account, they’ll want to take a look at your website. Make sure you include a link to your page in the bio. It’s the easiest way to generate new leads.
  • Are you following similar accounts?
    • It’s a good business practice to follow other businesses within your industry. See what they’re posting. Make a note of their followers, images, and how users are engaging with their content. This will help you get a better idea of what to expect with your own strategy.

Link Up Your Social Networks

One of the best parts of Instagram: all your posts can be shared to Facebook and Twitter! Instead of running multiple accounts, you can make one simple post on Instagram. Now it’s easier than ever to get your content out, all because you started with the right platform.

Best Instagram Marketing Practices

Use Hashtags

Hashtags are one of the quickest and easiest ways to be found on Instagram. Users that search for your hashtag are going to be able to find you quickly, and it helps build your business authority. Look for existing hashtags that get a positive response from users, that are still related to your business. You can also use hashtags in the comments section if you don’t want to fill your post with too many hashtags

Tag other Accounts

One of the best ways to generate more leads and market your contractor business is tagging other accounts and companies you work with. It’s a great business practice to promote people you work with, and they’ll feel inclined to return the favor.

It’s also a good idea to comment on other accounts that have a strong following. Making yourself seen by other accounts increases the chances that they’ll comment on your posts, or create a partnership that can help promote both businesses.

Keep Photos Relevant

Make sure your posts are relevant to your business or reflect a side of the company that can’t be displayed on your website. Show before and after photos, projects in progress, or customer reactions as they see the finished product. It’s a good way to show potential customers what they can expect from your company. Another good tip? Be personable with your content. Keeping things simple and personable will read well with your audience. Things like employee or client spotlights can build trust with your customers, and encourage them to do business with you.

If you’re looking for additional marketing services that can take your Instagram account to the next level, Nu is always here to help. Our digital marketing strategies can improve your company’s search engine optimization, website design, and social media accounts outside of Instagram, such as Facebook, Twitter, and Linkedin. Get started by scheduling a consultation today.

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