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Five HVAC Marketing Strategies to Promote Your Business

Image of Olivia Orme
Olivia Orme
Coworkers sitting down and working on HVAC unit repairs

When it comes to your business, you probably have a set of goals and milestones you’d like to reach throughout the year, such as finding new leads and strengthing your client base. Whatever your goals are, your top priority should be focused on one thing: how are you going to grow your business and increase your revenue in the year ahead?

If you’re an HVAC company who wants to see results in the new year, take a look at your current marketing strategies. How effective are they in generating leads? Is your website set up for success? Are you taking advantage of social media platforms?

There’s a lot to consider when it comes to HVAC marketing, but if you want to start making changes and getting results, take a look at our five marketing strategies that will change the way people view your business. This is one resolution you’ll be happy you followed up with.

Promote Your HVAC Services on A Variety of Platforms

Use the same social media platforms as your audience, whether that’s through pay per click ads on Google, or social media platforms like Facebook and Instagram. This is going to be one of the biggest payoffs in the long run. Digital consumers spend nearly 2.5 hours a day on social media, which means your posts and ads are bound to hit their screens.

Social media might be daunting, but it’s not something to be avoided - use it to your advantage. Even people who aren’t tech-savvy can upload a quality photo onto Instagram or Facebook. The key to social media is to use it to promote your services, projects and build brand awareness.

Post about happy customer experiences, with their newly installed HVAC unit, to give them an idea of your installation services. Follow up with a testimonial from the customers, to help build trust with your potential leads. Social selling, which means using your platform to nurture new leads, is only going to help you in the long run.

Another great resource to promote your business is Google Ads. Google Ads, formerly known as Google AdWords, is used to promote your business on Google and affiliated sites. For example, when someone searches ‘air conditioning installation near me,’ if you provide Google with the right incentive (and can stand up against the competitors who also want to rank for the same results) you’ll be found. 

The goal is to get people to click on the PPC ads (pay per click ads) and turn the potential leads into new customers. It might not work every time, but it's definitely a good starting point. If you’re curious about how to get started, we have some budgeting ideas that can help you out.

Make Sure Your Website is Optimized

It might not seem that important, but website optimization is key in marketing your business. If you are a smaller business, local SEO is your best friend. Using location-based keywords on your website, blog posts, and other resources is going to help Google find and promote your HVAC website, so you’ll be found by new leads, as well as repeat customers. It’s also important to list important services, maintenance benefits, and contracts, or any other unique qualities that stand out against the competition.

Take Advantage of Google My Business

For small HVAC businesses, a must-have marketing tool is Google My Business. It’s a platform designed to promote your business and provide your information to anyone that looks for it. Whether you pop up on Google Maps, or someone directly searches for your business, Google will do all the hard work for you. Your GMB profile includes information your customers want to see, such as:

  • Location and contact information
  • Customer reviews
  • Posts, pictures, and videos
  • Services areas and descriptions
  • Tags relevant to your business

Now, there is a plethora of information and work that goes into a Google My Business account, but the payoff is worth it. Luckily for you, we have everything you need to know about optimizing your page, and a webinar that provides 6 Google My Business Secrets for 2020.

Make Sure You Have Plenty of Online Reviews

One of the best marketing strategies for small businesses is offering a variety of ways to review your business. On Google My Business, one of the first things Google will do is list your reviews online. It’s important to see if these reviews are up to date, so when people pull up your business, they see relevant feedback that engages them. Try sending a follow-up email a few weeks after you’ve finished with a customer to see if they are willing to leave a review.

Make it possible to send reviews and provide feedback on your Facebook account as well. The more people see, the more reassured they feel, which is good for you and your business. If you need some assistance, learn how you can encourage customers to leave online reviews

Look at Your Current Content Marketing Methods

Sure, standard ads might have done the trick when you first started your business, but in order to successfully expand your company, you have to think outside the box. That means sending and creating engaging content that will impress your audience.

A great place to start is with an email marketing campaign. Send a monthly nurturing email to your clients, and provide them a closer look at one of your services or a new resource you’ve published. Or, if you really want to practice great customer service, offer existing clients referral deals or anniversary specials to reward their loyalty. Having these monthly emails are a great way to remind your clients that you’re still here. 

If you don’t already have a blog, now is the time to start. Each post doesn’t have to go on for pages and pages - just provide an informative post about various HVAC service and installation tips your customers should be aware of. Or, helpful how to’s to get them started on their own service before they contact a professional. It will build trust between you and your customers, which is only going to help you in the long run.

Last idea: start a video marketing campaign. It doesn’t have to be super long, just create one or two short videos highlighting a specialized service, your technicians, and some testimonials from previous clients. If a picture is worth a thousand words...well, you get the idea.

If you want to take your HVAC marketing strategies to the next level, but need help getting started, we’d love to assist you. Our niche is centered around home services, so we can help you make the most out of your digital marketing campaign, all you have to do is text or call us at 336-842-1022.

Now that you are armed with five ways to grow your HVAC business, are you ready for fifty ways to generate leads? Click below for your free e-Book!

50 Ways to generate & nurture leads online

 


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