If you’re in the HVAC business, every day of the year is pretty busy for your company. The heat of summer, cold of winter, and everything that happens in between means you spend most of your time with customers. How are you supposed to attract new leads if you’re a boots-on-the-ground business owner? By working with people who have the time to give you the results you want.
As a marketing agency, we don’t know much about HVAC repairs, but we know a lot about HVAC SEO services and marketing. A considerable part of acquiring new customers rests in how they find you, and nothing is more effective than an HVAC advertising strategy.
Today, we’re going to discuss the best HVAC advertising platforms, tips, and tricks you need to get well-deserved leads. Together, we’ll help you grow your business, one ad at a time.
Why switch to digital advertising?
Flyers, business cards, and word of mouth used to be the best way to advertise your business, but not anymore. Today’s consumers aren’t looking around for flyers or waiting for business cards. They’re taking matters into their own hands and searching for service providers online.
Even if you have an excellent website and plenty of keywords, sometimes it takes something a little extra to attract new leads. The solution? Digital advertising.
Digital advertising is an essential part of any digital marketing strategy because they’re an effective way to attract new customers. These ads are designed to attract your target audience based on the types of platforms, keywords, and budget you allot for your advertising. When someone searches for a local HVAC repair company, chances are they’ll see your advertisement on their Google browser or Facebook newsfeed.
However, it’s challenging to know what strategies and tactics work best for your company. Every business is different, so it’s important to consider where most of your leads come from and if you need to make any adjustments to your new HVAC advertising strategy. Consistency is critical, but results are what matters most. Luckily, our team of experts can help you find the right approach for your business.
Now, without further ado, let’s dive into the best advertising strategies for your HVAC business.
Whether your business is booming or in a slower season, HVAC advertising is excellent for all seasons. Why? Because it attracts high-value leads that eventually turn into customers! However, before you begin, it’s essential to make a plan that works best for your business and your budget - and nothing does the job like PPC Advertising.
What is PPC Advertising?
PPC Advertising stands for pay-per-click advertising. What exactly does that mean? It’s a type of advertisement that lets you decide where you’d like to run your ad and set a budget for that individual ad. Only once it clicked and is a verified lead does the platform charge you for the advertisement. That means instead of wasting money on advertising, you’ll spend what you want on a platform that works for you.
There are plenty of perks to PPC advertising - the key is finding the platform and strategy that work best for your business.
The first step in creating an HVAC advertising campaign is deciding which platform you want to use. There are so many ones to choose from that it can be a little bit overwhelming. Before you make any hasty decisions, consider which platforms currently give you reliable leads. Do you get plenty of Facebook or Instagram messages? Or do most of your leads come from your website? Once you have a better idea of what works and what could be improved, it will be easier to find a platform.
Currently, the best platforms for PPC advertising are:
Without a doubt, Google is the most popular platform for PPC ads. Besides its popularity for desktop users, it’s quickly become the leading mobile search engine as well. Google Ads is a top contender for any successful HVAC ad campaign, so be are sure to consider them in your planning.
Besides Google and Bing, advertising on social media is also very effective. Depending on where you get the most engagement from your followers, that’s the best place to launch your social media advertising. Social media ads are also great for business branding and spreading awareness.
Once you find the best platforms for your business, it’s time to decide on a budget. For platforms like Google, you determine your budget based on how much you want to spend per click. Meanwhile, social media platforms like Facebook Ads have you choose how long you’d like to run your ad, and your budget is determined based on that time frame.
The key with HVAC advertising budgets is making your ads as specific as possible, so you have an increased chance of user engagement. Broad subjects and cheesy taglines aren’t going to encourage leads to click your ads. Be honest and concise in your descriptions, and that’s going to be what keeps you apart from other HVAC companies. This way, you're making your advertisements count!
Before you create your advertisement, think about who your audience is. What kind of keywords will they use in their searches? What services end up being popular? Google Ads appear above organic search results, based on what keywords are included in your ad and searched by the user. Be sure to make a list of keywords and terms you want in your ads, and plan accordingly.
Facebook and Instagram are slightly different to navigate. All you have to include is demographic information in the ad, and they’ll be sure to post it on your target customer’s feed.
The best way to get long-lasting results from your HVAC advertising campaign is through consistent hard work and dedication, however, sometimes this can be time-consuming. If you don’t have the time to juggle your work, marketing campaign, or advertising strategy, we have the solution - digital marketing services.
As an inbound marketing firm, we understand the challenges of running a business. If you need a hands-on, ready-to-work team of marketing gurus, Nu is here to help you find the best long-term solutions.