A Landscapers Guide to SEO
As a landscaper, you know it takes time to make a lawn, backyard, or garden look fantastic. Flowers...
So, you’ve just spent hours putting together a website for your business, and now you’re unsure what the next steps are. Simply having a website isn’t enough to guarantee exposure.
Your platform may be beautiful and full of information, but without consistent SEO management, your pages will quickly become irrelevant and lost in the vast ocean of the internet. Navigating the multi-faceted complexities of digital media and search engine optimization (SEO) is a lot to handle, and advertising your business is often an overwhelming journey.
Where do you go from here? As a busy business owner, you don’t have the time to manage the intricacies of SEO. Why not find professionals that will help grow your services and allow you to worry about the day-to-day workings of your business? Here at Nu, we offer different SEO packages that cater to your needs, but what can you expect with SEO agency pricing? What are your options?
Buckle your seatbelts—let’s dive in.
Let’s think about the last time you executed a Google search. Did you find the answer on the first page? How often do you comb through additional pages during an online search? A whopping 71% of people never look past the first page of their search results. If you want your clients to easily find you online, get leads, and see sales growth, you want to strive for that coveted first-page slot. But how do you get there?
Okay, so now we know why it’s so important. What do “SEO services” really mean?
SEO services are divided into the following three categories that work together to assure success:
The technical aspect of SEO is anything that affects performance, visibility, or how your site is accessed. These services include URL structure, indexing, crawling, page speed, and schema–everything that helps your website run smoothly and provides a streamlined experience to customers.
Content is what’s visible on web pages, including text, images, video, and audio. Writing blogs, resources, and web pages can all help optimize your platform. Consistency and adaptability are paramount. Keywords and backlinks can be used throughout this content to highlight your website, but the internet is forever changing. You may need to revamp content with relevant SEO tactics frequently.
Content is becoming more and more important for consumers during the buyer's journey. If people are searching for an answer to a problem, they usually need to be educated on their options to make a final decision. Blogs, white pages, and guides can serve as resources to promote your product and build trust with your audience.
Off-page factors aren’t visible on your website. They work to improve your website’s authority and relevance, which means trust from your audience. This tactic includes social media marketing, reviews, user-generated content, and link building.
Phew. That sounds like a lot of elements to tackle, doesn’t it? This is where SEO agencies can help you. Instead of spending hours trying to do it yourself, you can have a team of professionals sifting through all of the details and working toward your company’s goals. Finding the right marketing agency with affordable SEO pricing can be tricky. You want to make sure that your investment is worth the extra expense.
Okay, okay, so how much does it cost to attain these wonderful services?
The cost varies depending on the agency and the number of services you desire. One agency might charge by the hour, the next by the month. The number of deliverable goods will dictate SEO plans and pricing.
Here are the different inbound marketing pricing options you’ll encounter from agencies.
Hourly SEO Agency Pricing
If you’re looking to hire an experienced SEO professional by the hour, it’ll typically cost somewhere between $50-$150 an hour. Hourly pricing may be an excellent option for businesses that are well-versed in SEO and have a specific, short-term project in mind. Remember, you’re paying for experience with an SEO expert. If you’re working with a consultant who charges less than $100 an hour, there’s a chance that the work will be lacking in quality.
Contracts With a Fixed-Price
Fixed-price contracts are for businesses that wish to pay a set fee for services instead of a monthly or annual service. These contracts are perfect for a project-based goal. You may be able to pick and choose the services you need and make up for the rest with your team. Project-based price estimates may range from $300-$7,000 per project—depending on the nature and length of your project.
Your company’s monthly retainer could range anywhere from $750-$5,000+. Yes, you read that correctly. That's a vast range. Your unique needs will dictate the amount you're comfortable with spending on SEO. If you want more services and better quality, you’ll have to shell out more dough. With this expenditure, you should expect a professional marketing agency to promote growth and succeed in gaining your money back through more business.
However, it is possible to find reasonable SEO agency pricing with options. At Nu, we offer moderate SEO monthly service packages at $3000 and $5000, along with many other package options to choose from. Monthly plans can give you the flexibility to change your needs. After all, marketing is a fast-paced, ever-changing industry. Depending on your needs, you might need a more expensive plan with more services, or you might want to get started with the basic plan; it all hinges on your comfort level and preference.
Some marketing agencies will offer SEO packages with a yearly contract. There are plenty of benefits that accompany this option. If experts can create a game plan yearly and track your progress, you're more likely to see steady and accelerated growth that keeps climbing. Think of it as a way for an agency to get an aerial shot of your business’ SEO needs—instead of the camera lens seeing one tiny tree up close, they get a comprehensive view of an entire forest.
Annual agreements may additionally save you money. For example, at Nu, you’ll save $1000 a month by choosing a yearly contract. If you’re looking for continuous growth and are committed to making your brand stand out, this may be the option for you.
How Do You Choose Between SEO Agencies and Pricing?
The answer to SEO prices isn’t that simple. The number of service and SEO pricing variables makes it difficult to give a concrete estimate.
Ultimately, you’ll have to choose the company that will best serve you to actualize your company’s vision. It’s vital to find a compatible match that shares similar values and honors commitments. If you’re paying for an SEO package, your business should benefit from the services and see measurable results. Additionally, many marketing agencies serve a specific industry niche. You may want to find an agency that is knowledgeable in your field and works with similar clientele.
Trust is an essential component of any business agreement, and that’s why Nu Agency values transparency and guarantees your business growth. Here at Nu, we like to think that your success is our success. That’s why we’re just as committed to your growth as you are. Contact us today for a free marketing consultation.
Would you like to learn more about Nu’s SEO prowess? Check out our success stories to see for yourself! If you own a home services business and are looking for SEO solutions, we can’t wait to hear from you.
As an undergraduate, I majored in English Teaching and Creative Writing with a minor in Irish Studies. Later, I continued to receive a Master’s in English with a teaching emphasis. I have taught several English Literature and Writing classes- always focusing on researching, citing material properly, and using writing techniques to improve student performance. My love of the written word propelled me to work as a Lead Creative Editorialist at MuggleNet.com for 2 ½ years. In addition to this geeky piece of my resume, I have always had an abundance of writing projects underway. I love researching new topics and finding nuanced ways to present information. I’m ecstatic to create content for Nu Agency and help clients grow their businesses!