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Ways to Improve Your Home Service Website

Image of Olivia Orme
Olivia Orme
Woman updating her website on laptop

As a home service provider, you probably spend a large portion of your time working on roofs, piping, or HVAC repairs. Since you’re so busy servicing others, we’d like to bring something important to your attention - your home service website!

In order for your business to grow and thrive, your home service website needs to be updated regularly! That means frequently posting content, adding updated photos, and making sure you have essential keywords throughout your website. Keeping up with your website’s SEO service, maintenance, and lead generation strategies is one of the most important things you can do to help grow your business.

As a marketing agency and SEO company in Winston Salem, we know a thing or two about creating awesome home service websites. That’s why we’re bringing you five effective ways to improve your home service website, so you can increase your lead generation and digital marketing tactics.

Get to Know Your Website: Home Service Websites 101

When it comes to navigating your home service website, there are a ton of moving parts involved! Your website probably has a few standard webpages, like your current list of services and photo gallery, but that shouldn’t be everything you have.

If you’re trying to make your website more appealing by marketing to homeowners, then your home service website needs more than a few basic webpages. They don’t have to overwhelm your target audience - but they do need to excite and delight viewers!

There are a few easy ways to improve your home service website, but before you begin, take the time to reacquaint yourself with your site. Make a note of what webpages you currently have. Do they provide enough information, or will your potential customers walk away feeling confused?

A few quick things that you can fix right away include:
  • Overall Message or Mission Statement
    • When you’re reading your mission statement, how clear is the message? Are you being transparent about your services and goals? If you feel like you’re getting lost in your own mission statement - or don’t even have one - then it’s time to hone in on what makes your company stand out from the competition.
  • Service Updates
  • Gallery Updates
    • Photos are everything. If you have stock photos on your website, take the time to update your homepage or gallery with real images from your previous or current jobs.
  • New or Modified Contact Information
    • Make sure you have all the relevant contact information listed on your website. It’s important to have all the necessary information on your contact page - whether it’s on behalf of yourself or your employees.

SEO Services and Tactics

If your website hasn’t been getting as much traffic as it should, you might be overdue for some SEO service! For those who are unfamiliar, SEO stands for search engine optimization. This means that you’re optimizing your website with words that Google, Bing, or Yahoo likes. Essentially, you’re trying to make your home service website as attractive as possible to search engines. That means including specific words that are relevant to your website, and generate a fair amount of monthly traffic.

Maybe you’re thinking, I already have plenty of keywords related to my products or services on my website. Even so, there are plenty of other SEO tactics you might not have thought of, that can considerably improve your website in no time! If you aren’t already, consider the following:

  • Use Google Analytics 
    • Google Analytics is a great way to monitor your website traffic, and see how your audience is engaging with your website. Knowing certain key metrics and stats is going to help your business in the long run.
  • Research New Local SEO Keywords
    • So you have a handful of keywords you’re already ranking for - but how relevant are they to your business? Are these keywords you’d like to rank for, or so-so as it relates to your company? Take the time to map out relevant keywords that generate consistent traffic, and then incorporate them into your content.
  • Use Your Blog as a Tool
    • A blog is one of the most beneficial tools in terms of keywords and generating web traffic. Using the appropriate keywords on your blog is a great way to increase traffic, the use of long-tail keywords, and tell visitors about your new services or tools

If you don’t have time to do these tasks for yourself, an SEO agency can help you find, target, and increase the number of keywords you currently rank for exponentially. SEO is a fantastic way to make the most of your home service website.

Lead Generation Tools

An easy way to improve your home service website is by using a lead generation tool or service. Maybe you’re wondering - what is a lead generation tool? And why will this improve my website?

A lead generation tool is designed to capture leads and increase overall lead conversion rates. For home service providers, these means seeking an outside service or source that can promote your business, and drive leads to your website.

There are plenty of lead generation tools you can use, but when it comes to the home service industry, there are a few platforms you should consider, such as:

All of these platforms are designed to promote and send homeowners to your website - all you need is the proper profile, gallery, and list of qualified reviews.

Outside of external resources, a great way to generate new leads is through online resources on your website. Free eBooks and infographics are easy to digest and keep your audience interested in your content.

These are great ways to increase your online presence and bring traffic to your home service website.

Understanding Your Target Audience

By understanding your target audience, you’ll be able to create engaging content, resources, and expand your services to fit their needs. If your clients need help with home financing, create an SEO landing page that highlights your home financing resources. If you don’t offer home financing, now is the time to offer that service! Creating valuable tools and services that your audience cares about will take your home service website to the next level, and produce highly satisfied customers.

Does your home improvement website design need a little sprucing up? Are you looking for lead generation tools and marketing strategies that can take your small business to the next level? Rather than do all the heavy lifting on your own, talk to an inbound marketing agency that cares about your success. At Nu, our inbound marketing team will do everything we can to help streamline your success. If you’re looking for a marketing and SEO company in Winston Salem, schedule your consultation today.

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