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How to Grow Your Business Using Digital Marketing Services

Image of Olivia Orme
Olivia Orme
Woman holding paperwork and data, with digital marketing symbols around her hands

No matter how new, old, or successful your business is, all business owners eventually ask themselves the same question:

How can I grow my business? What is missing from my business strategy?

Yes, we too have asked ourselves this question many times, on behalf of our clients, and ourselves. The truth is, growing your business is easier said than done. Taking a pen to paper and brainstorming new, innovative digital marketing ideas is only half the battle. 

If you’re tired of wondering “how do I grow my business,” there are a variety of ways you can approach this obstacle. Today, we wanted to highlight how you can grow your business using digital marketing services. For home service companies, this could mean developing a monthly newsletter for your email list, so new leads are encouraged to visit your website. For small local businesses, this could mean creating a content marketing strategy. Truly, it all depends on what your business needs to grow and succeed.

Without further ado, let’s dive into what digital marketing services you need to grow your business, and start thinking outside the box.

What are Digital Marketing Services?

By now, everyone somewhat knows about digital marketing services. It’s a phrase thrown around small local businesses and large multinational companies. Yet, as often as we hear the phrase, it’s hard to unpack exactly what these services mean. So before we dive into how you should be using them, we are going to discuss what, and how, these services can benefit your business.

Digital marketing services are concepts and products designed to promote your business online. These products are commonly seen as Google Ads, Facebooks Ads, Google My Business, Instagram, Youtube, and other online platforms. 

Additionally, digital marketing services are fairly broad and for good reason - these cover essential things like:

Honestly, we could keep going, but you’re probably getting the gist. Under the digital marketing dome, there are so many services.

So. Many.

So, with this in mind, how do you grow your business using all these services?

It takes time, smart tactics, and in most instances, marketing specialists that know one (or more) of these services. Now, let’s unpack that a little bit more, so you can start planning sooner rather than later.

Evaluate the Needs of Your Business with a Digital Marketing Agency

Still, asking yourself how can I grow my business? Or, are you asking yourself where to begin?

There are many ways you can grow a small business, or a home service business - the key is to start small with one targeted objective. Rome wasn’t built in a day, and if you’re too eager to grow your business, you’re going to spread yourself (and your staff) way too thin.

First, evaluate what is, or isn’t, performing well. If things seem to be consistently performing across the board, pick something you’d like to develop, like your website’s current search engine optimization (SEO), or your website design and development. Once you pick an area you feel passionate about, take time to research more about the subject. Evaluate different platforms, resources, and tools you can use to grow your business.

If you notice one or two items that are a little lackluster in your business, focus all your efforts in finding ways to improve that service. For example, your website is getting plenty of traffic but has little to no sales over the last few weeks. Maybe it’s time to take a different approach to your website design, graphics, and images, to see if it’s no longer visually appealing to your leads. 

Or, take a moment to review your products and services and their content. Is the message clear? Are you offering services that hit your customers’ pain points?

It’s going to take time to find out what does and doesn’t work when it comes to digital marketing services, but don’t let your attention scope range too wide. That’s where things can become overwhelming and difficult to manage.

If you’re new to digital marketing, it can be easy to feel frustrated doing it all on your own. Instead of giving up too soon, try the following:

  • Pick One Til It’s Done
    • Don’t juggle too many services at once - online marketing is vast and overwhelming. Pick one objective, and work on it until you feel pretty comfortable.
  • Research Research Research
    • Take the time to learn about your digital marketing service as much as possible. You won’t be an expert overnight, but the more you know, the easier it will be to try your hand at digital marketing.
  • Try and Fail, then Fail Again (it’s totally acceptable)
    • Start small, and sample things that may or may not work. Revamp your website to be more mobile-friendly - if it doesn’t look great, try again. It’s going to take time to master these tasks. Also, failure isn’t your friend, but it’s not your enemy. Learning what doesn’t work is extremely valuable as a business owner.
  • Get in the Groove
    • Once you finally figure it out, do a party dance, and set a schedule for yourself. Work on your website for one hour a day. Research new blog topics for 20 minutes before work. 
    • Continue to rework your services to be more SEO and user friendly. It won’t take long before you feel comfortable.
  • Share Your Findings
    • Knowledge is only as powerful as the ones who wield it. If you’re the only expert in the office, you’re the only one who can do the work. Sometimes it’s good to share your findings, so you can delegate marketing tasks to team members who know what they’re doing.
  • Onto the Next One
    • Don’t stop at one digital marketing service - task yourself with learning as many as possible, and find members of your team to research with you. Together, you can be a united front of marketing wizards.

Don’t have time to do it all yourself? It’s perfectly understandable, and relatable. Take all your hard-earned knowledge and share it with a digital marketing agency. As experts, we understand your growing pains, frustrations, and desire to be successful overnight. 

While we can’t make you #1 on Google in 24 hours, we can develop a strategy that works for your business, set long term goals, and measure your success over a few months. For more information, check out our digital marketing packages

How Can Digital Marketing Services Grow My Business?

Today’s world doesn’t lean on TV and newspaper advertisements the way it used to. Because we’re constantly spending time online, and can seek answers in a moment’s notice, your customers are looking for answers fast when they find your website, social media, or Google Ad. The way you can answer ‘how can I grow my business,’ is by taking these factors into consideration.

There are a variety of digital marketing services that achieve incredible results, such as:

  • Creating (and maintaining) a variety of social media platforms
    • Being social media savvy can be complex, but if you develop a strong social media marketing strategy, it’s easier to engage with your audience on these platforms. There are also a variety of platforms that you can post to multiple accounts at once, saving you additional time!
  • Plan a content marketing strategy by writing monthly blog posts, and offering your customers free downloadable resources
    • Content is king because it can boost your online presence, services, and SEO rankings. If you’re not utilizing a blog already, now is the time to do so.
    • Free resources are a great way to inform your customers and gain their trust. Something simple yet valuable is going to help them learn about your business, products and services, and gain valuable information they’ve been seeking By asking for their email address in return, you’ll be able to stay in contact and continue to nurture that lead.
  • Generate an email list and send out a monthly newsletter
    • Emails are a great way to stay in touch. Just don’t become guilty of blowing up their inbox too much!
  • Develop a small business SEO strategy
    • When it comes to growing a business, SEO really does make all the difference. If you’re not already targeting the right keywords, now is the time to do so. This is when SEO services come in handy.
  • Maximize your website with graphics and design
    • Your visuals are half of your selling point. Without the right graphics and design, your audience is at risk of losing interest. The key is to maximize balance and design.
  • Provide optimal information without overwhelming your leads
    • Content is good for SEO purposes, and lead generation. However, the key is to not overwhelm your audience, or give everything away at once. Hook them in quickly and easily.
  • Offer additional lead generation services
    • Things like ‘free consultation’ and ‘free estimate’ are great ways to hook potential leads. Consider what services your clients could benefit from, and try to make them more accessible.

Are you looking for an extra set of hands that can help grow your business? If so, there’s no better way than using a digital marketing agency. If you’re ready to get down to business, review our Growth Guaranteed promise to you, and review our success stories for yourself.

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