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How to Find the Best Digital Marketing Package for Your Small Business

Image of Olivia Orme
Olivia Orme
Digital marketing packages and graphics on a computer screen in the office.

Owning and managing a business is a full-time job. Between new product rollouts, employee management, maintaining the books, and keeping up with customers, there’s a lot to manage. 

A digital marketing strategy should not be another thing to add to your plate. However, to grow your business, digital marketing is a significant part of your success. So, what’s the solution - a digital marketing company that offers a well-rounded digital marketing package for your business’s needs.

A digital marketing company has the time, experience, and passion for helping entrepreneurs grow their businesses. At Nu, the most significant benefit of our job is seeing our customers have steady growth and an increased number of leads. But, finding the best digital marketing company and package for your needs is easier said than done, especially with so many companies to choose from.

If you’re ready to hire a digital marketing company but need help deciding which company and digital marketing package are best for your desired growth, we can make this choice easier. In this article, we’re breaking down why digital marketing is a big deal, how to select the right company and services, and why outsourcing marketing is the better long-term solution for most businesses.

So, without further ado, let’s jump right into it, shall we?

Why Invest in Digital Marketing?

So many companies still believe that old-school marketing tactics work. Don’t get me wrong, having company cars with the logo on the door is by no means a bad idea - but that’s not going to get people running to the front door. Flyers, business cards, newspaper ads, all of these tactics are pretty outdated by now. People are looking for answers fast, which means they flock to the internet before picking up the yellow pages. According to Hubspot’s 2021 Marketing Statistics, Trends & Data
“where to buy" and "near me" mobile queries have grown by over 200% in the past two years - so clearly, Google, Yahoo, and other mobile browsers are the way to go.

As digital marketers, we understand our world is pretty vast. Between Local SEO tactics, eCommerce, CRO, content marketing, website design, and social media, dozens of things go into a digital marketing campaign. But, each of these components is equally important to driving your success. Rather than attempting to do it all yourself, or letting these fall to the wayside, investing in digital marketing guarantees more effective long-term results, that help increase your online exposure. Trust us; investing in digital marketing is investing in your company’s future.

How to Choose a Digital Marketing Company 

Deciding to invest in digital marketing is a pretty easy decision - the hard part is figuring out which digital marketing company is right for your business. Plenty of organizations claim to do it all, but these tend to be over-exaggerations. Most full-service digital marketing organizations have a particular niche - the food and beverage industry, retail, or home services. Based on your business’s needs, you can search for a digital marketing company specializing in your industry. Once you’ve made a list of potential contenders, there are a few ways you can narrow down your choices until you find the best candidate for the job.

  • Determine your goals
    • Writing down your objectives is an essential step in finding the right company. Do you need more organic traffic online? Local SEO specialists are going to be instrumental in achieving that goal. Are you lacking a blog and have sparse web content? A content marketing team is going to turn that around. Want to explore video and create education courses? The team has to coach you through the process and help get things up and running. Without tangible goals, it’s hard to know if the company can help you or not.
  • Look at their past work
    • If they have a portfolio, review previous clients and see if their industry matches yours. Explore the website, their social media, and see if you like the work they did. If not, they’re not the one.
  • Review the team
    • See if they have an about us page full of the team and what services they offer. Having a decent-sized team with various specialties means you’ll get a little bit of everything.
  • Read reviews
    • Reviews are very telling - all five stars are the ideal choice, but obviously, not all customers walk away satisfied. Be sure to review everything objectively and take stock in customer feedback as you see fit.
  • See what they have to say
    • When in doubt, pick up the phone and give them a call. Learn about company values. See if the agency comes across as salesy and gimmicky. You’ll know right away if their values don’t align with yours. It’s essential to see if this partnership is even worth pursuing because if you don’t feel like their expectations match yours, it’s not going to be a successful endeavor.
Taking the time to review the integrity, company values, and services they provide will help you decide whether or not this digital marketing company is right for you. From there, you can select the digital marketing package that matches your needs.

How to Select the Best Digital Marketing Package for Your Business

After you find ‘the one,’ it’s a good idea to take a look at their digital marketing packages! These packages are tailored to offer different ongoing services and sit at various price points. Usually, these are broken down into ‘beginner’ or ‘basic,’ the ‘standard’ or ‘intermediate,’ and the ‘ultimate.’ As you can probably guess, the more services you want, the more you pay for, so budget is an essential factor in selecting a digital marketing package. At Nu, and most other marketing companies, these three different packages can be agreed to annually, or you can choose to pay monthly.

Before selecting a digital marketing package, it’s essential to ask yourself the following questions:

  • What marketing strategy are you looking for?
  • What’s your long-term growth vision?
  • What can you afford to pay for long-term growth?

Once you determine your necessary services and desired growth, you can narrow your focus to the package that best fits. Most people tend to go with standard marketing packages because it’s pretty consistent and steady with growth and results. An important thing to remember is that annual agreements have more long-term growth potential and cost less than month-to-month agreements.

Now, you’re probably wondering how in the heck marketing companies manage to determine their rates - the more services you want, the more you’ll have to pay annually. 

Most companies base their rates around the deliverables set by you, which translates into what services you’ll need. Deliverables are the goals we’re working towards and will deliver by the end of that quarter or year. For instance, an SEO deliverable likely translates into optimizing your website and content for local SEO growth, auditing your website, and monitoring on-page SEO growth, among other things. These deliverables help us as digital marketers make a strategy and get the ball rolling with your marketing campaign.

The moral of the story, there’s a lot that goes into planning a marketing strategy. So, the reason companies offer multiple digital marketing packages is so we have an idea of what deliverables you’re looking for and how we can tailor them to suit your business.

Selecting the right digital marketing package will take time, so be sure to ask the right questions when discussing this with your agency. At Nu, we believe in getting to the point and being honest in our pricing and company policies, so you’re going to get an honest opinion when you ask for our advice. We care about your growth, so depending on what you’re looking for, we’ll steer you in the best direction for your long-term success.

Benefits of Hiring A Marketing Agency vs. an In-House Team?

An in-house team might seem like the better option, but the reality is no one person or group of three people can do everything. A jack of all trades is skilled at many things passably well, but an agency has multiple people who know what they’re doing inside out. You’ll have a content writer, SEO expert, account manager, digital strategist - everything you can think of! An in-house team will struggle to do everything independently because chances are, you can’t afford to hire a 20 person team! In the long term, a digital marketing agency is the best long-term solution for your business.

Learn more about the differences between Hiring an In-House Marketing Team vs. Partnering with an Agency

Find the Best Digital Marketing Package with Nu

If you’re a home service provider ready to take a leap of faith in the digital marketing world, Nu is here to help! Our Digital Marketing Packages offer multiple in-depth services that attract the leads, organic traffic, and rankings you deserve! We’re passionate about helping small businesses. Putting you and your customers first is our priority, so if you’re ready to see how digital marketing packages and services can make a difference, schedule your free consultation today!

Don’t know what to expect from a digital marketing agency? Now’s the perfect time to check out our free resource - What Should I Really Expect from My Marketing Agency?

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