If you own a plumbing business, you and your employees probably spend a lot of time on the job working with customers. Between providing services, managing the books, and scheduling your next appointments, your digital marketing strategy might not be at the forefront of your to-do list.
While we don’t know much about how to unclog a drain or fix a water heater, we know plenty about digital marketing strategies. The key to retaining your current customers and reaching potential new leads is through an effective marketing strategy - the most challenging part is knowing where to begin.
If the idea of applying plumbing marketing strategies to your business sounds exciting or long overdue, then you’re in the right place. Today, we’re going to discuss all the best plumbing digital marketing strategies you can use to grow your business.
The best marketing strategy isn’t one huge, foolproof plan - many components go into an effective marketing strategy. While each of these is very different from one another, they’re all equally important.
No matter where you begin, the following plumbing marketing strategies are going to set you down the road to success.
Think of your website as a first impression. If it doesn’t instantly impress leads or send a clear message, they will go back to Google to find another plumber. To secure new leads and maintain relationships with existing customers your website needs to look its best, have relevant information, and be easily accessible.
Optimizing your website doesn’t mean changing everything about it. Think of it as spring cleaning - freshen up what’s already there and remove anything that isn’t necessary. Start small and tackle your website page by page. It’s going to be more helpful for you and your customers in the long run.
To optimize your website, start with the following:
The key to generating leads and getting your website to the top of Google is with local SEO tactics. As a rule of thumb, local SEO is how Google rates your website against local competitors. If you use the term ‘emergency plumbing services’ throughout your website, that’s great, but you might be competing with large plumbing companies with better rankings. Local SEO is great for small businesses because it includes relevant location-based terms, which means your business doesn’t have to compete against more prominent companies. Instead, you have higher chances of ranking in Google’s local three-pack and getting the desired number of leads.
If you’re ready to improve your local SEO rankings, we have the essential tips you need to get started.
Don’t know about GMB? That’s okay - our next point will tell you all about it.
Every business on Google has a Google My Business profile - the question is whether or not the account is optimized. An optimized GMB account is key to increasing your SEO ranking because you can include relevant keywords and services in your profile. Plus, they offer various other services that encourage your customers to click on your website instead of just viewing your profile.
We’re incredibly passionate about Google My Business at Nu, so we know what it takes to get a profile up and running. If you’re ready to get to work optimizing your GMB profile, here are a few quick tips to help you get started.
PPC Ads, or pay-per-click ads, are another great way to generate leads. The way Google’s PPC Ads work is pretty straightforward. When someone searches for plumbing services, Google strategically places local service ads at the top of the consumer’s search results, whether they are searching on a browser or Google Maps.
The best part? You only pay for ads that result in a verified lead, so you’ll never overspend on unqualified leads. Plus, you can set your budget, choose which keywords you want to target, create an ad schedule, and set target locations for your ads.
There’s a lot to unpack when it comes to Google Ads, but if you need assistance, a digital marketing team can help you navigate the more complex waters of PPC advertising.
Social media has become increasingly popular over the years, especially since COVID-19 struck. When businesses were forced to close down their storefronts, social media provided consumers with a chance to stay connected with business owners and see what they were up to.
If you’re not already on social media, now’s the time to get started. As a plumber, you don’t need to have a Pinterest account, but a Facebook page, Instagram account, Youtube account, and Twitter are great starting points. Plus, a Facebook business page and Instagram account gives customers the chance to read blog posts, view completed projects, or message you about services.
On your social media accounts, if you’re not sure what to post, we recommend the sharing following:
It might seem surprising, but your customers are a great asset when it comes to marketing your business, thanks to the reviews they write on Google, Facebook, or Yelp. Nothing attracts a new lead quite like a glowing review about your service - the hard part is encouraging your customers to leave reviews in the first place!
If you lack customer reviews, reach out to them via social media or email. Kindly ask for their feedback, and offer an incentive if necessary.
Using the best plumbing marketing strategies to grow your business is essential, but this work can also be time-consuming. Between running a business, working on jobs, and focusing on customer experiences, you have your hands full. Why not let someone else step in and help you manage the work?
As a local digital marketing agency, Nu is passionate about helping home service providers. We promise to treat your business as if it were our own - all you have to do is let us know what you need.