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The Best Customer Service Practices: Six Secrets to Happy Customers

Image of Olivia Orme
Olivia Orme
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When it comes to your customers, nothing is more important than maintaining their happiness. They are the driving force of your business, and in order to keep up sales and drive new leads, your customers have to remain happy throughout the year. 

However, we understand that might be easier said than done. It’s a lot to balance: trying to run a business, work on assignments, and constantly keep your customers happiness in mind. Don’t worry, we have an inside scoop on the best customer service practices, that will keep them happy and coming back for more.

Six Tips to Provide Excellent Customer Service

1. Respond to Your Customers

As consumers, we all have questions or concerns and want to get them answered quickly. The same goes for your customers. They probably have a lot of questions, and at times, you feel like your inbox becomes overwhelmingly full. No matter what, it’s important to answer customers as soon as possible, even if you can’t always provide the answers they want. They’ll appreciate the honesty and timely manner of your answer, rather than feeling lost in the shuffle.

2. Focus on Customer Experiences

If you want to keep your customers happy, make their customer service experience with your business as memorable and enjoyable as possible. Keep your website simple and easy to navigate, and provide enough online resources for them to learn more about your company. Chatbots, blog posts, and how-to guides help your customers on their buyer’s journey and provide a closer look and your products and services. 

3. Maintain High Service Standards

It’s easy to send the occasional client email and tell yourself you’re doing enough, but eventually putting forth the minimal effort leads to bad customer experiences. Do yourself and your business a favor and maintain high service standards at all times. If you feel like your customer service isn’t reaching the mark, provide additional training for your employees so they can provide better customer support and quality service. Holding yourself accountable means you’re less likely to drop the ball, and you’re more likely to meet customer expectations.

4. Reward Customer Loyalty

If you have a handful of customers that have remained loyal throughout the years, it’s time to reward their good faith. Offer a new promotion, discount, or exclusive offer to the clients that are consistent buyers. Not only will they feel important, but its a good customer service practice that will ensure they remain loyal for years to come.

5. Actively Listen to Feedback

Something that customers value above anything is feeling heard. When you address their needs or find a solution to their problem, they’re more likely to leave a good review and continue to buy from you. Providing a way for your customers to give feedback, whether it’s through an Instagram poll or emailed form. Not only will your customer’s benefit, you’ll have the ability to learn more about what does and doesn’t work for your company, make changes accordingly, and end up becoming a better business in the long run.

6. Go the Extra Mile

Today’s customers aren’t just satisfied with standard customer service: it’s all about going above and beyond. Send a more personalized email, note, or gift to your clients around the holidays. When you approach a membership anniversary, offer a renewal deal and free item with their membership. The best customer service practices are about making your client feel special, no matter the size of the gesture.

To keep your customers happy, it’s all about building trust, communication, and rewarding their loyalty. If you want to continue implementing best customer service practices, take a look at marketing to homeowners: 3 ways to build trust before you knock on their doors.

At Nu, we’re all about optimizing customer service through inbound marketing. If you want to take your marketing to the next level, feel free to schedule a discovery call or send us an email.


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