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A Small Business Guide to Roofing SEO | Nu Agency

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Roofing SEO and Digital Marketing on a Computer

If you own a local roofing company, chances are you're always looking for new ways to grow your business and increase visibility. Everyone wants to see their roofing company thrive.

One of the best ways a business can do this is by marketing themselves online. Search Engine Optimization (or SEO) is one of the most effective forms of internet marketing, and it's also one that you don't have to spend a fortune on. If you're selling a roofing service, local roofing SEO might be the best choice for you. If you want to get on Google's front page and stay there, SEO services can help your roofing company do just that.

Nu Agency is here to support your small business and walk you through pivotal roofing SEO basics, so your company can gain consistent leads.

Let's dive into effective roofing SEO tactics.

What is Roofing SEO?

Search Engine Optimization (SE0) is a system of techniques that helps you get your roofing business showing up on Google's front page. It does so by helping you increase your visibility online, increasing the number of visitors to your website, and turning them into leads and sales for your roofing company.

While roofing SEO is not the only way you can get roofing leads, it's one of the best ways to do it with a limited budget.

When it comes down to lead generation through content marketing, SEO is one of the best marketing channels you have available to you.

If you're like other small business owners, your roofing company probably doesn't have an extensive marketing budget. Many roofers don't have a roofing company website or even a social media page.

However, you won't even be able to compete in the roofing SEO game without a website. That's when it may be time to get help from a professional digital marketing agency in Winston-Salem.

Here are some examples of SEO tactics that we'll explore in this guide:

  • Create and optimize SEO website content.
  • Get guest post links for your site.
  • Use social media for marketing your roofing business.
  • Email Marketing
  • Implement effective web design.

At first, roofing SEO can seem like a monumental task. Still, keywords and strategies will become second nature once you get started. 

Understandably, many small business owners are far too busy to create content and manage their websites in addition to running a company.

If that's the case, Nu Agency has a variety of SEO packages that will cater to your needs. SEO in Winston-Salem doesn't need to be overwhelming with support from a dedicated marketing agency in Winston-Salem.

Roofing SEO: Creating and Optimizing Website Content

Creating quality roofing-related content is the foundation of any roofing SEO campaign.

Roofing SEO relies on a mix of both on-site and off-site factors to increase your search engine rank. A roofer can expect a variety of the following content SEO tactics.

On-Page Optimization

Your roofing company's roofing website should be constructed to optimize your roofing business's search engine rank. Many on-site marketing strategies help increase the roofing website SEO of any roofing business.

Here are some examples of roofing SEO on-site factors that contribute to your roofing website ranking:

  • Title Tag - Your roofing company's roofing page title is one of the essential aspects of roofing search engine rank. A unique title tag should be used with your roofing business name and roofing niche keywords for roofing SEO.
  • Description - Your roofing company's roofing description should also include roofing-related keywords to increase your roofing website ranking and click-through rate (CTR).
  • URLs - A roofing SEO-friendly URL structure should be followed for roofing pages and roofing blog posts.
  • Internal links - Remember to link to internal pages on your roofing business site for effective roofing SEO. Internal links are helpful because they increase your website's SEO value and authority.
  • HTML header tags - Using roofing keywords in your HTML headers creates "on-page" roofing SEO.
  • HTML body content - Use actual roofing-related content for higher search engine rank.
  • Image optimization - Roofing images should have alt tags and optimized file names for roofing SEO.
  • Mobile-friendliness - Your roofing company's website must be mobile responsive to increase roofing search engine rank.

Keyword Analysis

People use keywords or phrases when they enter queries into a search engine like Google. Knowing which roofing-related keywords roofers use to search for your roofing company is the key to effective roofing SEO.

Your website should be focused on using keyword phrases that are both valuable and relevant. If you don't, you won't rank well on page one of Google's rankings, and that will mean no roofing leads.

Content Marketing

Once leads navigate your roofing website, your roofing business needs to keep them there by offering content that will pique their interest. This is known as "content marketing." Your roofing company's website should provide roofer-specific blog posts, roofing news articles, infographics, roofing PDFs, roofing videos, and more.

Your roofing company's website content should be roofer-specific, original content that educates customers and keeps them coming back to you.

Web Design for Roofing SEO

In addition to quality roofing content, a roofer needs to have a website that is both mobile and desktop friendly, easy to navigate, responsive or "snippet-ized," and visually appealing.

Need an expert? As a digital marketing agency in Winston-Salem, Nu specializes in roofing SEO for the best roofing company website design.

Roofing SEO: Promoting Your Content

While roofing SEO begins with on-site roofing website optimization, the roofer also needs to think about off-page roofing website optimization. 

This is part of your roofing company's overall roofing SEO strategy.

The more places your roofing company website content is linked on the internet, the higher it will rank on search engine results pages.

One of the roofer's best roofing SEO strategies is guest posting on roofing blogs, magazines, and websites. Guest posts include content that appears on other roofing sites with a backlink to your website.

Link Building

Off-page roofing SEO is just as important as on-site SEO.

The links users share with their community affect search engine rank. A roofer's job can be maddeningly tricky if it has to compete with other roofers for industry rankings.

Getting guest post links to help roofing websites increase off-site roofing SEO. This strategy allows businesses to show Google that their roofing business has authority because it is being linked to by other industry thought leaders.

When individuals and companies create quality roofing website content, they link to roofing websites they admire. This is another roofing SEO strategy roofers can use to increase their roofing website rank.

Just like you want other roofing businesses and sites linking back to your website, you need to follow suit and link out to other roofing companies that have content you like and admire.

There are many roofing SEO strategies you can use to help rank a site higher on Google. But roofers shouldn't try implementing all of them at once, or they will overwhelm their clients. By implementing high-quality SEO tactics slowly and methodically, roofers can boost website traffic and leads.

Email Marketing

Email marketing campaigns are a roofer's most effective roofing website promotion strategy in roofing SEO.

Roofers should implement an email newsletter to entice roofing clients and roofing prospects to return to their roofing business site.

A roofer can increase their ROI by creating highly targeted email lists that only include clients and leads.

One of the best roofing SEO strategies you can use is to offer a free roofing quote in exchange for the customer's contact information. Once you have permission to communicate with them via email marketing, roofers can send website messages and blog posts promoting roofing products and services.

For effective marketing, you'll have to decide what tone you want to have when communicating with customers—professional, friendly, casual? How often do you like to send emails? Some options include promotional messages, seasonal newsletters, or monthly newsletters. Remember, you don't want to overwhelm customers with too much contact, but you don't want to disappear either.

Are you wondering how to generate and nurture leads online? Check out our free resource!

Social Media Marketing

Roofers need to be active on social media sites like Facebook, Twitter, Instagram, and Pinterest.

Roofers should have a promotion strategy on social media rather than creating accounts and ignoring them for months.

You should post exciting roofing content and market services on your roofing company's social media sites often to keep customers engaged.

It's also essential to respond immediately to any customer questions or issues with a roofer service. Customers appreciate business owners who seem like real people and take the time to answer specific roofing website questions.

Don't make clients, prospects, or employees feel like your roofing company is stiff and corporate. Be personable and show customers that you are human, not a faceless corporation.

SEO can be exhausting if you don't use website promotion strategies that work. With all the roofing SEO advice out there, small business owners can quickly feel lost and frustrated. If you have questions about SEO packages and SEO pricing that can help your business, contact Nu to find out how digital marketing experts can make your life easier.

Contact Nu Agency today if you are looking for roofing SEO in Winston-Salem! We specialize in roofing SEO for business owners looking for a way to generate leads and convert them into loyal customers. We offer a growth guarantee for your business—let us help your roofing company shine!

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