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A 2022 Guide to Google SEO Rankings for Local Businesses

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Person Increasing Google SEO Rankings on Mobile Phone

As a local business, it's essential to make sure you're doing everything you can to ensure your website ranks high on Google. SEO (Search Engine Optimization) is a great way to improve your Google ranking and get more visibility for your business online.

If you're not sure where to start with SEO in Greensboro, or if you're looking for ways to improve your current Google ranking, this guide is for you. We'll cover the basics of Google SEO rankings and how you can improve your website's ranking on Google in 2022.

At Nu Agency, inbound marketing is our name, and Google SEO rankings are our game! We believe in providing our clients with top-notch Search Engine Optimization services that deliver results. We'll work with you to create an SEO plan that fits your budget and business goals.

Google uses a complex algorithm to determine where websites should rank in their search engine results pages (SERPs). However, there are some key ranking factors that Google takes into consideration.

How Do Search Algorithms Work at Google?

Before Google shows your website as a search result, its algorithms crawl and index your site. This process can take weeks or even months, so it's vital for websites to cater to Google's crawlers from the start.

Google uses many factors to determine where your website should rank in its SERPs. However, they don't share exactly what those factors are. However, we do know that Google looks at things like:

  • The quality of your website's content
  • The number of backlinks pointing to your website
  • Internal links
  • Your website's loading speed
  • Your website's mobile-friendliness
  • Whether or not your website is secure

Many other Google ranking factors are used to determine your SEO ranking. However, these are some of the most important ones.

5 Tips to Improve Your Google SEO Rankings


  1. Publish High-Quality Content

One of the most important things you can do to improve your Google ranking is to publish high-quality content on your website. Google's algorithms are designed to surface the best, most relevant results for their users' search queries.

If you want your website to rank higher in Google's SERPs, you need to make sure your content is engaging and relevant to what people are searching for. Google looks at things like the quality of your writing, the topics you cover, and how often you publish new content when determining where to rank your website.

Additionally, the average first page Google result for articles tends to be 1400 words in length. Content length and optimization play a significant role in determining Google SEO rankings. When creating content, ensure that each piece of content is sprinkled with relevant keywords. Google will use these keywords to determine what your content is about and where it should be ranked in their SERPs, so make sure to do plenty of keyword research!


  2. Optimize Web Pages for Google

Google looks at many factors when determining where to rank websites in their SERPs. One of those factors is website optimization. Google wants to ensure its users have the best possible experience when using their search engine.

One way to optimize your website for Google is to make sure the page speed is efficient without broken links. Google's algorithms favor websites that load in under 3 seconds. If your website takes longer than 3 seconds to load, you're likely losing out on potential traffic and Google SEO rankings.

Another way to optimize your website for the Google search console is to make it mobile-friendly. Google now favors websites that are designed for mobile devices over those that are not.

Keywords are crucial for search engine rankings. Google looks at the keywords you use on your website to determine what your website is about and where it should be ranked in their SERPs.

Google rankings can also be improved by optimizing the meta description for each web page. The meta description is the short snippet of text that appears under your website's title in Google's SERPs. This is your chance to tell Google (and potential customers) what your website is about in the search results.

Not sure how to determine which keywords to include in content? Nu Agency can help you keep track of the ever-changing nature of Google SEO rankings and assist with keyword research and SEO plans, and pricing for your company.


  3. Get More Backlinks

An important ranking factor Google search uses is the number of backlinks pointing to your website. Backlinks are links from other websites that point to your website, and Google sees these links as a vote of confidence. The more backlinks you have, the better your business will rank in Google search results.

There are a few ways to get more backlinks pointing to your website. One way is to create high-quality content to which other websites will want to link. Another way is to reach out to other websites in your niche and ask them to link to your website. In addition to external links, use internal links where you consistently send readers to relevant pages on your website for search engine ranking.


  4. Become a Niche Expert

Google wants to make sure its users get the best possible results for their search queries. They do this by ranking websites that are considered experts in their niche higher in their SERPs. The more specific you are with services and location, the better your local search ranking will be.

To become a niche expert, Google likes to see a cluster of 10+ pages that use the same hub keyword. For example, as a roofing business, you could have different versions of the keyword "roofing services in Winston-Salem" where you explore roofing materials, etc. If you consistently use niche keywords for your area, you're more likely to gain leads as well.

If you want to improve your Google SEO rankings, you need to become an expert in your niche. Google will look at the quality of your content, the number of backlinks you have, and how often you're mentioned on other websites when determining whether or not to rank you as an expert.


  5. Monitor Google's Algorithm Updates

Google is constantly changing its algorithms. What may have worked to improve your Google ranking last year may not work this year. That's why it's essential to keep up with Google's algorithm updates and make changes to your website accordingly.

For example, user engagement has become one of the increasingly important ranking factors in the last five years. In fact, it's the driving factor of Google's algorithm. Google wants to make sure its users find the content they're looking for and spend time on websites that provide value.

To ensure your website is providing value, you need to monitor your bounce rate and time on site. If Google sees that users are quickly leaving your website, they're likely to lower your status.

Google's algorithm is constantly changing, and what worked last year may not work this year. It's expedient to monitor Google's updates and make changes to your website accordingly.

You can improve your Google SEO rankings and get more traffic to your website by following our five tips!

Google is constantly changing its algorithms, making it challenging to keep up with the latest trends and improve your ranking. However, by following these five tips, you can ensure that your website is on Google's good side and receiving the traffic you deserve.

If you're not sure how Google's algorithms have changed or what you need to do to adjust your website, Nu Agency can help. We can help you monitor Google's algorithm updates and make changes to your website so you can improve your SEO in Greensboro.


Nu Agency is a full-service digital marketing agency that specializes in helping businesses improve their digital presence. We offer various services like content marketing, link building, social media marketing, and more. Contact us today to learn more about how we can help you improve your Google SEO rankings and view our SEO plans and pricing.

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