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7 Ways to Tell if Your Website Needs a Facelift

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Have you looked at your business website recently and wondered if it needed an update? If you’re wondering that, it’s likely that it does. People are developing new features that offer a more friendly user experience every day.


If you haven’t been keeping up, it’s likely your website needs an upgrade. Especially if you haven’t revamped it in the past year! Web trends are frequently changing. Customers are quick to dismiss a company whose website looks the same as the day it launched. Also, if you don’t adjust your website to Google’s standards, your search engine ranking could take a hit. 


1. Your website isn’t mobile friendly. 

This factor could prevent your website from being ranked at all on Google or other search engines. Did you know 64% of U.S adults that own a smartphone? And of those, 10% don’t have a broadband service at home or any other way of getting on the internet, except through their smartphone data plan.

If your website is not mobile friendly you’re denying your company that business. And maybe that doesn’t seem like a whole lot, but listen to this:

  • 85% of young adults (18-29 years old) have a smartphone and ¾ of them have used their smartphone to look up information on a health condition
  • 44% used their smartphones to look up educational content
  • 34% have used their smartphone to look and apply for jobs.1

You can’t shrug it off and assume that your target audience will have desktop internet access. Whether it’s due to circumstance or they just prefer their cell phones, you must be versatile enough to be accessible by any audience.

2. Your website is slow. 

If your website is older, loaded with images, or hosted on a cheap server then it probably loads slowly. This can be detrimental to your website! Google, and other search engines, consider the speed in which your website loads when ranking for search results. A user will only wait so long for a website to load. Remember, we live in an age of instant gratification, thanks to the internet. According to Kissmetrics, 47% of people leave a website if it doesn’t load in 2 seconds or less. Think about that – two seconds!!

It’s bad for your website when a user leaves your website. Especially if they do so after only being on it for a few seconds. When this happens, you’re increasing your bounce rate (percentage of visitors that navigate away from your site after visiting only one page), which affects your SEO. You’re also losing that potential customer to your competition because they will go to the next result on the page.

3. Your content is old and irrelevant because you’ve rebranded or expanded.

Your content is the most important aspect of your website. If you don’t update your content, you could be misleading your customers or keeping important information from them. If you’ve changed your business services, update your website to reflect that change. Otherwise, you could still attract customers that are looking for services you no longer offer. You could also deny yourself the business of customers that are looking for new services. Your content is a major factor in your search engine ranking. If you don’t have quality content on your page, then your website needs a facelift.

Also, if you don’t have a blog on your website, you should make that a priority. Adding fresh, new content to your website increases your search engine ranking. As long as it is quality content and can generate new traffic. Give your previous customers a reason to return to your website and attract new ones with fresh content!

4. Your navigation is difficult to use.

A user will not stay on your website if they cannot figure out how to navigate it. Your website must have a navigation that is easy to use and written in language that a user can understand. Using too much industry jargon or vague descriptions in your navigation can make it difficult for users to find the information they want. This leads them to leave your website and increase your bounce rate yet again.

5. Your website does not link to your social media networks.

Social media has become a major aspect of digital marketing. You want to engage readers and the best way to do so is through their personal social media pages. Can create a more personal relationship with your customers or potential customers through social media. You can respond to them on your page, and you can also attract them back to your website by posting updates from your blog or press releases. You know how you can gain website visitors from linking to it on your social media pages? You can also gain more followers or friends by linking to your social media pages from your website.

6. Your website doesn’t have a call to action. 

You should always be looking for ways to engage users and customers and your website should always have a call to action. Yes, you want anyone who visits your website to buy your product or service. But you must have a goal that doesn’t involve an immediate sale. A goal that gives you the opportunity to woo your customer.

Potential customers can visit your company’s website at any stage of the buying process. So your website should have a plan of action for those customers that aren’t quite ready to buy. This could be asking a user to sign up for an email list, so you can send them updates that will keep you on their mind, or you could offer a free consultation. There are many options out there, but you should make a plan and execute on your website.

7. You can’t make any changes to your website without a web developer. 

If someone else built your website over a year ago and you can’t add content or change anything without help, you need to give your website a facelift. Here at Nu Expression, we build websites on WordPress, which is a user-friendly Content Management System. We will also train you to make necessary changes to your website as well as how to post to your blog. We can even help you generate and create new, quality content for your website.

You should be able to update your company website without going through a third-party, this could cause a delay in important changes! You’re in charge of your business and you should have control of your website as well.


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