"Hey Siri, I'm looking for a Granite and Marble shop," an iPhone user talks to Siri. The virtual voice assistant from Apple responds, "Based on your current location, here are a few top-rated ones…."
Does Siri include your shop and business in the response? If it doesn't, you probably haven't optimized your business for excellent visibility on Apple Maps! That can't be good for your business when many of your local competitors are connecting with new customers this way.