Inbound marketing offers a plug ‘n’ play solution for everyone.
Sorry, but you’re not going to be very productive if you plug your business into someone else’s inbound marketing strategy.
At Nu, we talk a lot about finding “your perfect formula,” but the key here is that it’s your formula. What works best for Apple or Amazon might not work best for you. What works best for you won’t necessarily work well at all for a competitor, even if it’s in the same industry. For inbound marketing to work for you, you have to factor in your numbers, your goals, your team, your target audience, and so on. So while we do design a formula for you, inbound marketing strategies look different from one another depending on the business.
The takeaway: One size does NOT fit all.
While often heard together and definitely inseparable, these two terms are not interchangeable. The key distinction between inbound marketing and content marketing is that content marketing is a component of inbound marketing. Inbound encompasses everything from graphic design to data analytics, with content marketing falling somewhere in between.
Content marketing includes the planning, creating, and editing that goes into producing content to help attract consumers to your website and encouraging them to engage with your brand. Content marketing is just one subset of inbound marketing that helps move your website visitors through the buyer’s journey and down the funnel.
The takeaway: Successful inbound marketing campaigns have a sophisticated content marketing strategy behind them.
Whether or not you hire a marketing agency to help you with your campaign is entirely up to you, but recruiting some kind of team is non-negotiable.
Inbound marketing involves:
We’re an inbound marketing company, and even we have teams of people dedicated to each component of the inbound process for our own campaign, because one person just can’t effectively tackle it all!
No one can be the CEO, content writer, web designer, editor, salesperson, client strategist, and graphic artist all at once (never mind also having a personal life). Taking on too much responsibility yourself or delegating tasks to too few people is going to ensure nothing gets done efficiently or effectively.
The takeaway: Successful inbound marketers get by with a little help from their friends.