You’ve heard about ‘em. Seen ‘em around. You may have interacted once or twice. There’s something about ‘em. You can’t quite put your finger on it, but you know you’re interested.
Why don’t you stop flirting with the idea of them and just commit?
You know who we’re talking about...Facebook ads.
We know new relationships can be scary, exciting, and even intimidating. But you gotta risk it to get the biscuit.
Here are 5 reasons you should commit to Facebook advertising.
The minimum you have to spend is $1.00 a day to use Facebook’s platform. Now, like any date, it’ll work in your favor to spend a little more, but you can make it work for your budget.
For just $0.25, you could reach up to 1,000 people with a Facebook ad. Compared to the $32.00 it’d cost to reach the same amount of people with a print ad, it’s starting to look like common cents…(hey, we gotta have some fun here).
Facebook listens to you (and your friends) to show you content it knows you’re interested in. It does this with your ads by looking at your target audience’s:
With Facebook ads, you can target your ideal customer right from Facebook’s ad management platform. Want to target 32-year-old liberal male chinchilla owners who recently purchased a yacht? You can do that. Or 40-year-old women who love Phil Collins and recently attended a baby shower? You can do that, too.
Show us another date who pays THAT much attention. Go on, we’ll wait.
Attentive and committed? Surely that’s asking too much, right?
Have you noticed how after you visit a website you’ll “coincidentally” see a banner ad for that company or product the next time you open a new tab, go to a new site, or log into Facebook?
That’s called a retargeting ad, and it’s an invaluable tool for business owners.
Facebook ads are so committed to connecting you with your perfect customers, it’ll serve them retargeting ads to remind people just how wonderful your business is. Which helps you generate leads and increase your purchase conversion rates.
Remember that time one billion people logged onto Facebook in one day? That was three years ago, and Facebook isn’t going anywhere. 80% of the world’s internet users log onto Facebook at least once a day, and it’s not just younger users. 65% of internet users over the age of 65 use Facebook everyday, too. World-renowned and universally adored, Facebook connects you with a global audience.
Just imagine the sharing potential.
We get it. You’re a strong, independent business owner who understandably feels hesitant about investing in another marketing relationship, but we know you can go further together than you can alone.
Your business page needs Facebook ads if you want to reach a significant audience. Roughly 0.5% of your Facebook fans are engaging with your new content if you aren’t using Facebook ads, meaning that organic reach is essentially nonexistent.
New to this whole Facebook thing and still have more questions? All good!
We've all been there, and we've got you covered!