Avoid Vanity Metrics
Howdy! Marketing is tough, and making a case for your value and importance to your bosses is even tougher. In this guide, you’ll read about:
- Simplifying your data into numbers your boss will appreciate
- Which metrics to show your boss (There’s no need to drown ‘em with all the stats!)
- How to use these metrics to refine your marketing efforts
- Why marketing shouldn’t come to a screeching halt once the sales folks have closed the deal
- Why loyalty is as important as intrigue in your marketing campaigns
- Presenting like a normal human -- not a marketing robot.
As a marketer, you have a big job. Sometimes proving the worth of your job can be tricky, but it can be done. The key is to be clear, prepared, and confident.