Free Resource

Avoid Vanity Metrics

Howdy! Marketing is tough, and making a case for your value and importance to your bosses is even tougher. In this guide, you’ll read about:

  • Simplifying your data into numbers your boss will appreciate
  • Which metrics to show your boss (There’s no need to drown ‘em with all the stats!)
  • How to use these metrics to refine your marketing efforts
  • Why marketing shouldn’t come to a screeching halt once the sales folks have closed the deal
  • Why loyalty is as important as intrigue in your marketing campaigns
  • Presenting like a normal human -- not a marketing robot.

As a marketer, you have a big job. Sometimes proving the worth of your job can be tricky, but it can be done. The key is to be clear, prepared, and confident. 

Happy presenting!